BNET Insight

Team Taskmaster

Get more out of your team and your time.

What's the Better Motivator: Cash or Kudos?

December 2nd, 2008 @ 7:46 am

25 Comments

Categories: Engagement, Motivation, Strategy, Wisdom

Tags: Performance, Environment, Recognition, Derek, Performance Management, Leadership, Team Management, Sales Force Management, Human Resources, Workforce Management

cashorkudos.jpgI’ve been enjoying a lively exchange of ideas with Derek Irvine, who writes the Globoforce Blog about employee recognition. He recently challenged an assertion I made when writing about motivation in a rotten economy, where I opined that offering more money to employees can be both a motivator and a welcome reward for hard work.

Derek writes,

I do need to disagree with your point on the “allure of cash.” We at Globoforce do not advocate cash-based recognition programs, which neither maintain program consistency on a global scale nor ensure local participants feel motivated and involved in the organization. Additionally, people become habituated to cash no matter how much you give them, viewing it as an entitlement. An August 2008 study recently highlighted in the New York Times found that in eight of nine tasks, the promise of a bigger bonus actually significantly decreased people’s performance.

Multiple studies have proven that simple recognition delivers better results than cash. A Japanese National Institute for Physiological Sciences study found “paying people a compliment appears to activate the same reward center in the brain as paying them cash.” White Water Strategies found acknowledging staff achievements –praising employees — had the same impact on job satisfaction as a 1 percent increase in pay, which would equal £5.2 billion for UK businesses alone. These 2008 studies reinforced research results from a 2004 University of Chicago study that found non-cash incentives were 24 percent more powerful at boosting performance than cash incentives.

Non-cash recognition programs save money by reducing manual intervention and eliminating the paper chase while also creating a positive work environment where employees see that best practices, strong ethics and exceptional performance are recognized and rewarded consistently, openly and fairly — an environment that encourages loyalty, commitment and honesty of effort. It is this kind of environment that drives greater morale and productivity when company leaders need it most.

I can’t argue with Derek’s facts, and when it comes to my own motivation, I agree: recognition and praise have always gotten me far more fired up than a few extra dollars. I’m not alone; back in May, I wrote a piece about evil bosses that included a five-choice poll on the best way to motivate a team. The hands-down winner, with 74 percent of the vote? Respect and recognition.

But times, and economic situations, have changed. Could be that cash is now king. I have several friends who insist that all the public lauding in the world (or a free lunch, or a coffee mug, or a swell parking spot) couldn’t possibly motivate them more than a bonus or a raise.

So I thought I’d put the cash versus kudos question to the test with Team Taskmaster readers. What do you think?

Which motivates you more: money or praise?

View Results

Loading ... Loading ...

(image based on work by Tracy O and aspirationsf via Flickr, CC 2.0)

CC Holland is an award-winning writer and editor whose work appears in several national publications and Web sites.

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    David 42

    12/02/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Good debate topic for sure. I can definitley see the entitlement aspects of cash rewards. In my experience they work for a few months, and then it is, "what have you done for me lately?"

    But I do think the right balance is necesary. If an employee is lacking in one or the other (or they feel they are lacking), then that becomes the most important thing to them. All the non-cash rewards in the world won't help a team if they feel underpaid. Same thing works the other way. You can't throw cash on a problem.

    I think if you are somewhere in the middle then it becomes a personal preference and I would guess that praise and respect would have the edge. But in a tough economy, I think cash is still king.

  •  
    2

    CommonSenseNBusiness

    12/02/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Praise and recognition should always be the primary reward for any position while reserving the cash incentives for as add ons to spectacular actions.
    I find that when I give company praise to my employees that it goes much farther than when I have given cash ones. So I now save the cash rewards mainly for huge team issues.

    This accomplishes the individual level kudos while promoting the team concept at a much higher level.

  •  
    3

    bonzadat

    12/02/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    We give praise and recognition and the information is shared throughout the company so everyone is aware. We also introduced a point system allowing our field staff to work towards a trip overseas.

    That one really works wonders. They don't compete with each other it's all up to the individual how much he wants the trip and how professional he wants to be working in our system.

    No-one has ever said they'd prefer the cash instead.

  •  
    4

    Rajan Bhandari

    12/02/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Praise and public recognition always win. They stick in the head of the performer and his peers. Cash payouts enter and leave the pocket fast and are soon forgotten --- in any case how much cash is enough?

    If the cash payout is substantial and pre-decided; and linked to a periodic recognition system, either for the team or the individual, then it is a good add on.

  •  
    5

    maxoliv

    12/02/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Kudos are like fertilizer: help to grow
    Money is just like drug: good for a while

  •  
    6

    ecbvienna88

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Why are we still asking either / or questions? To me both these motivators are necessary and complement (and validate) the personal satisfaction of knowing I did a great job. I worked for years for the praise and personal satisfaction alone, unconcerned about more material aspects of reward. At some point I realized two things: others who in some cases were doing a less stellar job than I was were getting more money, which basically belied for me the praise I got (this is the "put your money where your mouth is" aspect mentioned above); and I was having trouble paying for the extras which give me great pleasure and refreshment and was getting nowhere saving for my retirement. From that point on I realized that money was important to me, partly as a way of creating the "infrastructure" I want to have in my life *and* as a reflection of how valuable my work is to those who receive the benefits.

  •  
    7

    bamishe

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The situation at which you find yourself will be the compelling factor on whether cash or kudos will motivate you. A poorly paid employee will definitely prefer cash. However cash is a short term motivator compared to praise and recognition which lingers on for a long term.
    Be that as it may, kudos appears to be the better motivator cos with praise and recognition other things will follow in the long run including cash

  •  
    8

    bamishe

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The situation at which you find yourself will be the compelling factor on whether cash or kudos will motivate you. A poorly paid employee will definitely prefer cash. However cash is a short term motivator compared to praise and recognition which lingers on for a longer term.
    Be that as it may, kudos appears to be the better motivator cos with praise and recognition other things will follow in the long run including cash

  •  
    9

    DerekIrvine

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    CC, thank you for continuing this very important conversation. Now that we are ???officially??? in a recession, it is even more important that employees are encouraged and recognized for their efforts in the workplace.

    You???ve raised a crucial point in understanding the difference between true recognition and compensation with your point, ???I have several friends who insist that all the public lauding in the world (or a free lunch, or a coffee mug, or a swell parking spot) couldn???t possibly motivate them more than a bonus or a raise.??? David42 has raised a second key point in the comment above: ???All the non-cash rewards in the world won't help a team if they feel underpaid.???

    To your point, we do not advocate tchotchkes such as coffee mugs or somewhat meaningless perks such as parking spots as the primary components of strategic recognition. Strategic non-cash recognition consists of two parts. First, sincere acknowledgment of the specific action or event deserving of recognition, tied to a company value or strategic objective. This reinforces for the person why their efforts matter. Second, the gift of choice. As you say, giving people something they don???t want has no value. But giving them the ability to choose a personally meaningful and culturally relevant reward, possibly to share with friends or family, from more than 25 million options, certainly has tremendous value.

    To David42???s point, cash is the proper currency for compensation. If someone is underpaid, then yes, that is a compensation issue and should be adjusted through a proper raise. However, recognition requires a different currency from compensation so it stands out for the employee as something exceptional. Think of it this way ??? people need to work for money, but recognition helps them enjoy it. I also like very much Maxoliv's point in the comments above.

    Relying on cash bonuses has its own set of problems, not the least of which is the typical annual occurrence of awarding a bonus. People quickly forget the meaningfulness of the bonus and they rarely link that bonus to any specific behavior managers need and want repeated. Frequent and timely strategic recognition, on the other hand, meets both those challenges.

    And the challenges of cash bonuses runs much deeper. People Management recently asked: ???Are Bonuses to Blame for Banking???s Downward Spiral???? (http://www.peoplemanagement.co.uk/pm/articles/2008/10/are-bonuses-to-blame-for-bankings-downward-spiral.htm) The article quotes CIPD advisor Charles Cotton: ???Bonuses have become a recruitment and retention tool rather than a reward for good performance. There are so many corporate governance issues around permanent salaries that the only ???wriggle room??? has been bonuses. That???s why in recent times there have been sums that have been seen as excessive, and the phenomenon of people asking for guaranteed bonuses ??? degrading the principle of paying for performance.???

    Cash bonuses and rewards have been the downfall of many recognition programs, and yet many companies continue to rely on them. Why? Because employees say so? Surely HR professionals don't take employees at their word on other matters: ???We don???t want more training, just save the money and spend it on a bonus??????yet we do invest in training and development. ???We don???t want any benefits, just save the money and spend it on a bonus??????yet we do invest in benefits. Similarly, we must continue to invest in strategic recognition, using a currency other than cash, to acknowledge employees??? efforts frequently and in conjunction with company values and objectives.

    I am greatly enjoying this conversation and look forward to continuing it.

  •  
    10

    joanng

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    If you follow Herzberg's theory of motivation and hygiene, cash is a hygiene factor. Being underpaid will demotivate; however if paid appropriately, more cash will not motivate. Once all hygiene factors are satisfactory, praise and recognition motivate. So, I agree with ecbvienna88 that this is more complicated than an either/or question.

  •  
    11

    DerekIrvine

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Great point, joanng. Psychic income???our human need for social acceptance, increased self-esteem and self realization???can never be met through traditional cash compensation. As you say, organizational behaviorist Fred Hertzberg dedicated many years to studying employees??? various needs for physical and social security and comfort, finding that salary, supervision and working conditions would only prevent people from being dissatisfied. Hertzberg identified only one tool???recognition???that could bring employees to the point of satisfaction because only recognition feeds our psychic income needs.

    And let???s not forget Maslow???s Hierarchy of Needs in which our basic needs in life are at the bottom of the hierarchy and these must be met first. Until food, shelter and heat at the bottom are met, the need for self esteem, peer recognition and acceptance, and eventually self-actualization at the top cannot be realized.
    Apply that Maslow hierarchy to Total Rewards and we can see how cash compensation (at the bottom of the hierarchy) is perfectly suited to catering to our basic needs in life. That???s a must. There is no point in starting to tackle the higher needs until the basic needs are satisfied first. Then we see how recognition (together with tools such as career planning, appraisals, intrinsic rewards) is so well suited to catering to the higher needs at the top of the hierarchy.

  •  
    12

    Brett11

    12/03/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The concept of cash vs praise to spur productivity is 100% ludicrous.

    Would ANY business in the world survive if customers simply praised and honored and recognized the business for the great jobs its doing ... but didn't fork over CASH to buy something?

    Do CEO's receive praise instead of golden parachutes and performance bonuses (and non-performance bonuses)?

    The research "studies" are dubious and the variables to control are numerous.

    The reality is quite simple: its in management's best interests to promote anything OTHER than cash to improve productivity, because that results in MORE CASH to the bottom line, and ulimately to the top brass.

  •  
    13

    VT3000

    12/03/08 | Report as spam

    BOTH!!!

    both make a difference! grin

  •  
    14

    David 42

    12/04/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Brett11, of course if people were paid with 100% praise then they would most likely not keep that job long. But I think the question is what will motivate folks more on the margin. As in they are probably getting some of both types of rewards now and slightly increasing which one will give the best results.

    I love the theory of hygiene that joanng refers to (never heard of that one) and the reference to Maslow's hierarchy that Derik brings up. Both very good points.

    I also like Derik's point about needing to work for money, but the praise and recognition makes people want to work.

    Even CEOs have been known to take on new ventures for less money but more personal fulfillment. I think that illistrates the far end of the spectrum with someone who doesn't need to work at all for money anymore and is doing something because they truely want to. (I would assume that parking meter monitor or toll booth operator would be the equivalent on far opposite side of the spectrum).

  •  
    15

    ulerkeket

    12/10/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    So none is better? For both serves a different purpose. Even that same factor might serves a different purpose if used in different situation (cash and kudos).

    What we need is how to find the striking balance? What's condition or parameter?

  •  
    16

    limjoo

    12/12/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Under normal circumstances, kudos will take top spot. However, in these uncertain times, I think the best motivator is the assurance of having a job.

  •  
    17

    RobinLH

    12/12/08 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    For me, praise and recognition, but one thing that would even motivate me more? Continuing educational training! By investing in me as an employee to help me be more efficient in my job duties, instead of having to learn as you go type of environment, would go a long way in keeping me motivated.

  •  
    18

    Karen J.

    01/05/09 | Report as spam

    My answer is 'Yes!'

    ...And they both come down to "Respect" - respect for employees as persons, with lives outside the job, and human needs - on and off the job.

    CC's BNET article this morning (1-5-09)is about high stress causing up to 50% reduction in productivity, and stress is caused by both cash shortages (real or perceived) and under-recognition of your efforts.

    They're both part of the balancing act that is Life.

  •  
    19

    NelleG

    01/27/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Here's where a surprising number of things can be learned from our dogs. What kind of reward is the most powerful? The unpredictable kind. To answer this question I think the most powerful is a mixture of the two. You can't always reward employees with money & kudos go a long way. On the other hand, in today's busy & economically challenfed world, people will not workhard time & time again for "just a coffee mug & a pat on the back" A mixture of the two is the most potent of all because it keeps employees working hard to get both!

  •  
    20

    kate#2

    01/27/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The most disappointing time in my career was getting the biggest raise of my life because of a wage adjustment for my length of service. This on the heels of "0" recognition for being issued a patent on a new care adjunct in my profession. I really hated the "last man standing" raise.

  •  
    21

    ralpharodriguez

    01/27/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    Two quick points:
    1) I agree that it's a false choice; hence the popular slogan, "Put your money where your mouth is". Talk without some dollar-denominated reinforcemnt is often interpreted by weary employees as just another attempt at manipulation.
    2) The structure of motivation/reward systems require a bit of flexibility because effective motivation happens at the level of the individual and individuals differ because of their pasts, present situations, and aspirations.
    The different motivation theories all provide interesting perspectives but their sources are far from divine... buyer beware.

  •  
    22

    JoshGroth

    01/29/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    I think it depends on what generation is being targeted with this question. If it is a Baby Boomer or a Gen-Xer, I would say "Cash is King," I say this because they have more people relying on them to bring home the cash to pay for groceries. However, I would say that Gen-Y, with less responsibility (statistically less of us are married and/or have children than the generations that precede us), jump at the Kudos. I also would say this because I think our generations were raised differently, and Gen-Y has been trained to feed off of kudos and not cash.

    -Josh
    echodemic.blogspot.com

  •  
    23

    gnomic@...

    02/10/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The right answer is it depends on the person and the circumstances. Cash can make a big difference in the lives of some people. But for those who have enough, recognition is a better motivator. If you don't have enough cash, well, you can't eat praise. But if you don't respect your employees, they will leave the moment the have a competative offer. The best way yo motivate people is to treat them as people - individuals - and recognize that there is no one cure all and manage accordingly.

    Personally, I think that cash is the sincerest form of flattery. This is a job. If I liked doing it, it would be a hobby and they wouldn't pay me. But then, I get enough respect to get by (or at least not quit). Your milage may vary.

  •  
    24

    scribbler60

    03/26/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    The binary nature of the question is, I believe, not particularly appropriate; an "either-or" answer isn't applicable to all situations.

    For me personally, "cash is king", like has been stated repeatedly. That's why I come to work in the morning. Keep your little plaques and "attaboy" pats on the back and all the rest. It doesn't impress me.

    That said, there are plenty of people both in my organization and beyond who thrive on recognition. They've got little plaques on their desk and mementos of honours they've received. And if that turns their crank, then so be it.

    Discussions like these always remind me of the negotiations that Formula 1 driver Nigel Mansell went through with Ron Dennis at McLaren many years ago.

    Mansell and Dennis were at loggerheads over how much Mansell was to be paid for the season. By any measure, Mansell was being paid handsomely; well into the millions and millions. But they still couldn't come to an agreement.

    Finally, someone - I'm not sure who - came up with an idea: Mansell was to be paid $X when he was asking $X + N. Dennis of McLaren agreed to pay the additional amount, N, but not to Mansell. The additional amount was to be paid to a charity.

    The result was that McLaren understood that Mansell was actually worth the higher amount, even though that extra amount wasn't paid to Mansell.

    As I recall, Mansell went on to win a World Championship.

  •  
    25

    jeniferfly

    08/27/09 | Report as spam

    RE: What's the Better Motivator: Cash or Kudos?

    kudos is crap.... it's usually a cheap attempt by management to get you to work harder or do more work for the same salary for a lot longer. If I'm that valuable.. pay me for it.. otherwise I will take my value to someone who is willing to pay for it... It sounds bad, I know.. but it's the truth. I've heard it at every job.. Oh, we don't know what we'd do with out you. you are so resourceful... ok, come raise time, sorry we can't give you one.. but you just said...... it's all crap. it's all a cheap way to get you to do more for less... I'm happy I'm workign and I'm happy they are happy.. but I hate being taken advantage of and that's how the companies do it... They tell you what you think you want to hear to get you to do more work but they aren't willing to pay you for it.

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here