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Team Building by Torture? Not So Effective

April 26th, 2008 @ 2:17 pm

6 Comments

Categories: Management, Teamwork, Wisdom

Tags: Team-building, Team Management, Management, CC Holland

By now you’ve heard about the overzealous manager who used waterboarding as a motivational tool for an underperforming sales force. (Boss to team: “You saw how hard Chad fought for air right there. I want you to go back inside and fight that hard to make sales.”)

Yep, he’s being sued. But while his methods were extreme, he was probably just trying to do what most managers want to do: motivate, inspire, and build consensus. Problem is, terrifying your employees doesn’t often lead to effective team building. Neither, necessarily, do over-the-top exercises like sticking your troops on a sinking ship or compelling them to play a cut-rate game of Survivor. In fact, those things can tend to engender conformity instead of solidarity.

Says Workforce.com blogger John Hollon in a recent post, “Team Building Gone Wrong”: “Team-building exercises like these are more about getting people to follow along blindly… than they are in really getting people to work as a team,” he writes. That kind of bovine “follow the herd” mentality, also known as groupthink, kills creativity and critical thought and can literally lead to disaster. In the waterboarding case, the victim’s coworkers were so bought into the so-called training exercise — or so intimidated by their boss — that none of them thought to intervene. Kind of like Lord of the Flies in the workplace.

Sometimes, low-key pub crawls (with darts or pool) or a few rounds of Scattergories can do more to make your employees simpatico than a fancy-shmancy weekend corporate retreat. (While those forced getaways might not be as extreme as waterboarding, they can feel hellish anyway.) So do yourself and your employees a favor: Think twice before you select your next can’t-miss team-building event. And please, don’t try to torture them into submission.

CC Holland is an award-winning writer and editor whose work appears in several national publications and Web sites.

 
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  •  
    1

    jenyj89

    05/01/08 | Report as spam

    Doesn't Play Well With Others

    I've been in the workforce for 23+ years (an uber-Type A personality and accused constantly of not being a "team player") and seen TQM, Quality Circles, Mission Statements, Teambuilding and now AFSO-21 (or whatever it's called where you work)...it's the same game with a few new moves but the same song-and-dance...let's all join hands and sing kumbaya but at the end of the day, we all have the same job to get done in the same old way!! Those team-building days we took off were a waste of time, writing mission statements wasted valuable time and motivational posters in my hallway don't make me do a better job either. I will do my job to the best of my ability because I am proud of what I do (or I won't) but none of that will change that for me and management needs to learn that once and for all!!! All the motivational posters and team building crap in the world won't change a person deep down inside.

    I have a de-motivational poster beside my desk that says it all..."When birds fly in the right formation, they need only exert half the effort. Even in nature, teamwork results in collective laziness." Nuff said.

  •  
    2

    CC Holland

    05/02/08 | Report as spam

    Lone wolf at work

    Sounds like you're the kind of person who just wants to be left alone to do your thing, and do it well -- and I hear that. I think another factor that influences people about whether they want to be part of a team is respect, or lack thereof, for teammates. I've been in jobs where my reaction to so-called team building was, "Are you kidding me? None of these people are even competent! Why would I want to rely on THEM?" And I have to agree...a lot of those "bonding" exercises that corporate America indoctrinates us with are laughable at best, idiotic at worst -- and, of course, often useless.

  •  
    3

    wsf@...

    05/01/08 | Report as spam

    RE: Team Building by Torture? Not So Effective

    Unbelievable! I thought the kind of brutal management mentality described in the artilces died right after the Spanish Inquisition. It is a real shame that some so-called managers still believe the best way to improve production and profits is by killing the golden goose. Perhaps all managers should be waterboarded before attempting it on other people.

  •  
    4

    CC Holland

    05/02/08 | Report as spam

    Motivation by idiocy

    Totally agree. This whole tale would smack of urban legend if it weren't so well documented. What manager things terrorizing his staff is going to help? Apparently the guy was "inspired" by Socrates, who allegedly held a student under water and then said he needed to want to learn as much as he wanted to breathe. Good ol' Socrates may have gone a little too far IMHO, and this manager should probably have found another source of inspiration. On the bright side, I doubt he'll ever try anything like this again.

  •  
    5

    MentorCtl

    05/02/08 | Report as spam

    RE: Team Building by Torture? Not So Effective

    A maxim states, "Frustration can lead to bizarre results."
    Over 40 years of experience provides some hindsight of team-building exercises.
    1. Who is the team? A large corporation is NOT a team; hopefully, it will have many teams cooperating with one another.
    2. Competitors do NOT make good team members. Teams can compete with other teams; but if individuals are forced to compete within their team, the team is destroyed.
    3. "Intramural sports" can help teams develop; however, the "sport" must be "enjoyed" by ALL team members who "play together" AS A TEAM.
    4. Team players must have a common, TEAM GOAL.
    5. Controlled stress CAN foster a team's cohesion; however, undue stress will rip the heart out of a team.

  •  
    6

    CC Holland

    05/02/08 | Report as spam

    Where do you draw the line at stress?

    Great insights. But I was struck by #5, about some stress fostering teamwork but too much killing the team. Where do you draw the line? I think it's likely that the manager in this situation thought he was within acceptable boundaries for both stress and motivation, otherwise he never would have attempted the feat. And isn't stress, and perception of stress, very individual? I have friends who get flustered when a meeting time gets changed, and others who'd be unflappable in the face of a natural disaster.

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