I don’t think it’s entirely serious, but this trade show promo (apparently intended for the closed-circuit kiosks in the main hall) is so bad, it’s actually pretty good. Certainly, I’d go see their booth, just out of curiosity.
BNET Insight
World's Worst Trade Show Promo
January 7th, 2009 @ 11:30 am
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1
DrBruin
RE: World's Worst Trade Show Promo
Horrible. And a mindless plagiarism of an old beer commercial. I'd actually avoid their booth based on the promo.
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2
Rudy61
RE: World's Worst Trade Show Promo
FUNNY, FUNny. "No one ever went broke underestimating the intelligence of the American people"...memorable, THAT'S the Point. As we say...It's "good-bad"
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3
ilive2win.com
RE: World's Worst Trade Show Promo
Plagiarism? It's like ending a statement with have a Coke and a Smile (tongue in cheek). I was personally crackin up. So.. Was up?
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4
Geoffrey James, Sales Machine
RE: World's Worst Trade Show Promo
What makes it for me is the karate fighter cash register. Who thinks of these things?
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5
fmoreno.m2000
RE: World's Worst Trade Show Promo
Rule #9346. Know your audience.
Perhaps this ad targets people in the automotive services industry that may think the ad is pretty funny...
...differet colors for different tastes. Right?
And they may also think it would be good to stop by Run-Rite's booth and chat with the cool guys over there. These guys, being THE BRAND, may make a sell.
Hmmm. Run-Rite doesn't care about the average "Sales Machine" reader not its pompous writer.
Just kidding, I love your blog but, don't be more papists than the Pope, guys. -
6
JV@...
RE: World's Worst Trade Show Promo
Yes, it's a clumsy steal of those Bud Light TVCs which
apparently appealed to a segment of the low-alcohol
beer-drinking market in the US.
Can't see it working here in Oz, though
JV @ l'Attitude in Cairns
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Geoffrey James
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, SellingPower, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a "canonical book of... more »
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