This short and entertaining video from Frank Damelio of Target Intellect explains what kind of “ice breaker” gifts can move a sale forward — and which are likely to get you in trouble.
What’s most important about his advice, in my view, is that the gift be personalized and customized for the individual you’re trying to cultivate. I particularly like the idea of offering to spend some time together. I became friends with Dave Stein after he offered to show my toddler son the cockpit of his private plane.
