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Can an Introvert Succeed in Sales?

November 19th, 2009 @ 3:51 am

Categories: Career Development, General, Personalities, Sales Skills, Watercooler

Tags: Sales Strategy, Sales Force Management, Sales, Geoffrey James, Introvert, Extrovert, Sales Personalities, Sales Skills

The archetype of sales professional is an outgoing, extroverted, “people-person.”  Therefore, it’s not surprising that some people wonder whether that personality type is required in order to be successful in sales.  A reader from Australia writes:

I have been reading your blog recently and find it quite insightful.  I really love the psychology of sales ( I enjoy trying to pick people’s brains ).  My biggest fear about the jump is my introverted personality.  I am not a natural networker but realize this is an essential skill.  Just curious of your opinion.

Interesting question.  Rather than just give my opinion, I think I’ll ask the Sales Machine readership.

Can an Introvert Succeed in Sales?

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CLICK for my opinion »

 
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  •  
    1

    Gautama

    11/24/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    I would like to hear and learn more about this. Can you please point me towards the right areas one can learn and improve on

  •  
    2

    Youknowme2

    11/24/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    Introverts can be quite persuasive in some sales situations, especially if they are an expert in what they are selling. For example, high tech sales are usually directed to introverted engineers that appreciate a linear, informative, slow-paced presentation.

    They dispise "back slappers" or bouncing from one subject to another too quickly. It confuses them and pisses them off.

  •  
    3

    chrisvsfl

    11/24/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    Depends...depends...depends...
    What is the product, service, geography, technical level, experience, etc. required to sell the product? If it is cold calling for a commodity product, you will be hard pressed to succeed as an introvert.

    However, if it is a niche sell where leads can be generated through pragmatic diligence, it is possible to minimize the required extrovert qualities typically required for mass networking. Higher value items/services are attributed to this.

    You will still require solid inter-personal and communication skills to convey the sales message and ask for the sale.

  •  
    4

    JasFun

    11/24/09 | Report as spam

    Absolutely

    And no it doesn't depend. I have succeeded many a time to cold call because i sound less than a "cold caller" than one might expect ! The result of this - people didn't hang up on me! And i had quiet a few good sales - especially with introverts! It was difficult even for extroverts to shoo me away because i new what i was talking about and didn't have the "gung ho" rubbish attitude that people expect from a cold caller. Incidently i have a lot of fun with cold callers - especially extroverts - because they lack something introverts are usually good at (generalisation i know) which is...... wait for it.... LISTENING!

  •  
    5

    xQx

    11/24/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    While it's always dangerous to find one quality, and make
    stereotypical assumptions based on that categorization...

    Introverts tend not to have as many friends as extroverts,
    and certainly are naturally less comfortable meeting new
    people.

    However, Introverts often have deeper relationships with a
    fewer number of people; in sales situations where
    relationships matter, or trust needs to be built with key
    individuals to gain a sale by influence, an introvert may be
    better suited.

    For door to door sales... forget it. (or politely, "you will
    probably find you are better suited to something else")

    But importantly: introversion or extroversion is your natural
    tendency, you are not ruled by it. Introverts often get very
    good at faking extroversion, they generally just need to
    spend some time alone (or with close friends) to relax after
    doing it for extended periods.

  •  
    6

    MotivationDoc

    11/25/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    The most successful salesperson I ever employed was a fairly quiet introverted guy. The customers loved him, he asked them relevent questions, sat quietly and listened, and then came up with solutions and closed the deal. He didn't 'sell' he helped people to buy and was very good at it.

  •  
    7

    mauraas

    11/25/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    Yes, most definitely.
    I am introverted, yet a couple of years ago I did a stint selling educational toys. I even opened up business in black schools for the company. I was one of the top sellers nationally!

    Going into sales forces you out of your comfort zone. It also helps to be passionate about what you are selling.

  •  
    8

    chrisvsfl

    11/25/09 | Report as spam

    Definition of an introvert?

    I think people are confusing being an introvert and being a social butterfly or the stereotypical sales monkey. Many people do not have the need or desire to have large social networks, but are not introverts.

    I think people are also confusing sales skills and personality traits to either being introverted or extroverted. Listening, solution selling, product/service knowledge, and communication skills are important qualities. I have seen both extroverts and introverts with these qualities and very bad qualities as well. I'm sure it would be easy to come up with the top ten bad qualities on both sides.

    Question is, if you owned the company and you were selling copiers or phones, what type of person would you hire? Probably the extrovert because the product is a commodity and the people that get the sale are usually the people that are staying in touch without being a pest. There may be a product expert behind the sales person, but its the sales person that maintains the relationship and must maintain a large network of contacts to ensure their success. Now what if it were inside sales where the leads were pre-qualified or another relationship that was leveraged. This reduces the need to have an extrovert in the position because the impetus to develop new relationships doesn't solely rest on the sales rep. The sales skills are still required (not backslapping, gregarious, vociferous traits but professionalism, listening, etc.).

    Introverts typically do not like meeting new people, making cold calls, rejection, presentations, socially akward situations, spending time to ensure e-mails/letters are written clearly to the recipient, etc. Introverts avoid these situations. That said, introverts can certainly be used as sales support. The big difference is that the customer relationship is maintained by the sales rep and the credibility or knowledge may lie with the introvert.

    An introvert is a person characterized by concern primarily with his or her own thoughts and feelings. How is this inline with any sales training?

    If you're an introvert that likes cold calling, doesn't mind rejection, doesn't mind doing presentations and meeting new people, I suspect you're not an introvert, just an individual that feels time is better spent elsewhere than building people networks.

    But that's my two cents. happy

  •  
    9

    thecurvyjeweller

    11/26/09 | Report as spam

    RE: Can an Introvert Succeed in Sales?

    In my opinion, if you are an introvert who is interested in working in sales (for the first time), and as the persons email said, you are worried that your personality isn't extroverted enough, then I recommend that you start your sales career in Telemarketing (as I did). I went from being a shy, introverted person who kept my opinion to myself and who asked no questions, to a loud, opinionated leader who is successful in sales and confident enough to ask for the sale every time and to boot the bum of a colleague who isn't pulling it's weight...

    Starting over the phone helps build confidence because you can be who ever you want to be and your prospect is none the wiser.

    Studies show that some introverts bring their personalities out and become somewhat of a different person when they are chatting/communicating online. (perhaps some of this blogs readers are the same?)

    Once you get a taste of success and realise "damn, I AM good", the Peacock will take over (in some cases) and will help you to feel more comfortable with speaking up face to face.

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