The powers-that-be have reminded me that this is supposed to be a SERIOUS blog, and that stuff like Top 10 Sales Tips from the Seinfeld Show distracts from that purpose. With that in mind, here is a series of videos that explain, in six easy steps, exactly how companies make buying decisions for mission-critical B2B solutions.
Step #1: The Customer Sets a Corporate Strategy
Your customer’s corporate strategy is the most important determinant of whether they will purchase your offering. Therefore, it is essential to understand exactly how they’ve set that strategy, which will determine the basic parameters of their business model.
Note: This video has two segments; ignore the second part.
