Few customer behaviors are more irritating than surfacing new demands at the end of a sales cycle. Do you know how to deal with them?
This post contains two very common selling scenarios, with multiple choice answers. Answer both scenarios correctly, and you’ve earned bragging rights for the rest of the day!
SCENARIO #1: You’re meeting with a prospect to close on a first-time opportunity that will involve years of follow-on business. You’ve discussed terms and conditions in detail and you’ve gotten firm verbal agreement. At this final meeting, though, the customer confronts you with a new list of demands, saying: “If you can’t meet these conditions, the deal is off.” You examine the list. None of demands are, by themselves, deal breakers, although they would reduce your margins.








