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Quiz: Can You Handle Last-Minute Demands?

November 9th, 2009 @ 11:05 am

Categories: Closing, Negotiations, Sales Process, Sales Skills, Sales Tips, Troubleshooting

Tags: Customer, Sales Cycle, Sales Strategy, Sales Force Management, Sales Tools, Free Trade, Sales, Finance, Geoffrey James

Few customer behaviors are more irritating than surfacing new demands at the end of a sales cycle.  Do you know how to deal with them?

This post contains two very common selling scenarios, with multiple choice answers.  Answer both scenarios correctly, and you’ve earned bragging rights for the rest of the day!

SCENARIO #1: You’re meeting with a prospect to close on a first-time opportunity that will involve years of follow-on business.  You’ve discussed terms and conditions in detail and you’ve gotten firm verbal agreement.  At this final meeting, though, the customer confronts you with a new list of demands, saying: “If you can’t meet these conditions, the deal is off.”  You examine the list. None of demands are, by themselves, deal breakers, although they would reduce your margins.

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  •  
    1

    roto32

    11/09/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

  •  
    2

    Snukrd

    11/09/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    In my opinion none of the answers above are accurate. I
    would isolate each demand and find out what the driver for
    each demand is. Often times the driver is not about cost or
    about beating you into a better deal. Sometimes there are
    valid concerns that need to be addressed. During this
    discussion the invalid demands will simply be dropped and
    valid ones solved through the best outcome for both parties.
    Refuse to entertain a valid concern at your own peril...

  •  
    3

    Geoffrey James, Sales Machine

    11/09/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    Re Note 2:
    Read the first scenario more closely. Last minute demands are surfaced AFTER you've done everything that you've described. Then read the second scenario. The last minute demands in that scenario surfaced BEFORE you've done everything you described.

    If there are valid demands, then you were mistaken that it was time to close. If there are invalid demands at the end, after you've established differentiation, then you'd be silly to accede to them.

  •  
    4

    Ian P

    11/10/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    Any serious rep would go into a closure with a list of last minute demands of his own and when confronted by the customers list would say something like...
    + Yes, we can agree to increased inspection if you can move on delivery.
    + Perhaps we can adjust the price down a little, if you will increase the size of your order.
    + Oh Yes we can package them in pink ribbons if you could supply 400metres in 12metre rolls

    It isn't necessary that your negotiations add real value to the deal, it is much more important that you show the customer that if he wants to re-open negotiations, then it works both ways. And if the customer escalates his demands then you escalate your responses.

    By taking this approach you keep the customer on-side and don't risk losing the sale. It can easily become a bit of business fun that you can use to bond further with your customer.

    As a buyer I keep this kind of list close to hand when the rep, usually pushed by his manager, tries to wheedle last minute concessions out of a deal.

  •  
    5

    Geoffrey James, Sales Machine

    11/10/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    Re Note 4:
    I've never heard of this technique before, but I suspect it would work rather well.

  •  
    6

    Ian P

    11/11/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    Re note 5
    It surprises me that you haven't met this technique. It is a common ploy in the UK and both sides (vendor and purchaser) use it frequently, in my experience.
    Can we Brits teach you guys something useful?

  •  
    7

    PeterJ42

    11/11/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    My high pressure sales training taught me to cover potential
    objections at the beginning so when they say "Must discuss it
    with my FD" you say "I thought you said you were the
    decision-maker". In the same way you should have covered
    off last minute demands and changed specs.

    So if you hit this a lot it is because your selling hasn't been
    professional enough.

    However, most people put up some objection at a late stage.
    It is really their way of saying "Is this really the best deal I
    can get?" and "Is this really the right company for me to do
    business with?". Even my wife did it to me before we went
    serious.
    The key is not to be confrontational, to tease out what the
    objection really is through questioning and to realise that
    reaching agreement on these new demands (not necessarily
    giving in to them) will cement your relationship and not only
    deliver this deal but build for the future.

  •  
    8

    Geoffrey James, Sales Machine

    11/11/09 | Report as spam

    RE: Quiz: Can You Handle Last-Minute Demands?

    Re Note 7:
    Hmmm.. Did your wife really ask if you were the right company to do business with? That's harsh.

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