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Read a Customer's Mind to Win This Game!

November 10th, 2009 @ 5:30 am

Categories: Career Development, Closing, Cold Calls, Presentations, Quiz, Sales Process, Sales Skills, Sales Tips

Tags: Game, Prospect, Decision, Sales Strategy, Sales Force Management, Sales, Geoffrey James

Want to sell more quickly?  Then you’ve got to be able to read your customer’s mind.  Fortunately for you, your customers are all thinking the exact same thing… in the exact same order.  The big questions is: do you know that order?  Here’s a little game that assesses how well you can read the customer’s mind when it comes to this all-important decision-making process.

When you first contact a prospect, which of the following questions is uppermost in the prospect’s mind?

 
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  •  
    1

    jandjinco

    11/11/09 | Report as spam

    RE: Read a Customer's Mind to Win This Game!

    I don't agree with this assessment. In the current economy, the first thing any of the customers we meet want to determine is if this is the right time to buy. If it is, then they will develop a relationship with the company regardless of who is representing it, because the bottom line for them is to get the price they want, and they are not going to spend time on playing personality games. If it is not the right time, the president of the United States couldn't get them to buy it.
    Joanna Jorgensen, CEO, Duraglas Inc.

  •  
    2

    Geoffrey James, Sales Machine

    11/11/09 | Report as spam

    RE: Read a Customer's Mind to Win This Game!

    Re Note 1:
    Why would they even talk to you if they 1) don't know you 2) don't know your firm or 3) don't know whether they have a need for your product. Your meetings already assume those elements, so your complaint is a bit silly.

  •  
    3

    dzungee

    11/11/09 | Report as spam

    RE: Read a Customer's Mind to Win This Game!

    So, what you're saying is that you have to know a lot of people to sell a lot and if you don't you won't get anywhere?

  •  
    4

    perkinsonpm

    11/23/09 | Report as spam

    RE: Read a Customer's Mind to Win This Game!

    Sorry, not all true. We do business with one company that we like and need their product and can't stand their rep. We don't trust him. We order, when possible, direct to the company.
    We have another rep we adore, but can't really use his product that much.
    It's all about the product, price & availablity.
    You are right, if the rep seems trust worthy, knowledgeable and is likable, we will listen.

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