Myth #5. “Every prospect is a potential customer!”
- Why it’s a myth: Some prospects don’t have a budget or don’t have enough use for your product to justify the cost.
- Why it’s dangerous: You can end up pursuing fictional opportunities that don’t have much possibility of panning out.
- What’s the truth: The first step in sales it to eliminate prospects that don’t have the money or interest to become actually customers.
- The myth corrected: “Every fully qualified prospect is a potential customer.”







