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World's Most Dangerous Sales Myths

November 3rd, 2009 @ 5:30 am

8 Comments

Categories: Sales Process, Sales Skills, Sales Tips, Watercooler

Tags: Customer, Myth, Sales World, HERE, Sales Strategy, Sales Force Management, Sales, Geoffrey James

Myth #5. “Every prospect is a potential customer!”

  • Why it’s a myth: Some prospects don’t have a budget or don’t have enough use for your product to justify the cost.
  • Why it’s dangerous: You can end up pursuing fictional opportunities that don’t have much possibility of panning out.
  • What’s the truth: The first step in sales it to eliminate prospects that don’t have the money or interest to become actually customers.
  • The myth corrected: “Every fully qualified prospect is a potential customer.”

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  •  
    1

    taclark

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Re Myth4:

    I can personally vouch for this one. I've made a few hard sells that my gut instinct told me to avoid at all costs, but the lure of the dollar was too great. Now we have a few clients that are almost impossible to deal with and I highly doubt that I've turned them into advocates for our firm. Not to mention that my support team still gripes about these clients...Do yourself, your coworkers, AND your client a favor - know when to walk away.

    Re Myth 1:

    Confession time: The worst line I've heard.... "We bought this and never use it. But I KNOW WE NEED XYZ, is there a way we can trade or just get that add-on for free." What in the world was I doing during the qualification and needs analysis stages? The $$$ signs must have been especially glimmering on those days...

  •  
    2

    adskan

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Myth 4: We have changed that myth to 'The customer has a right to be heard.'

    Demanding customers with unrealistic expectations can and will hurt your business in the long run.

  •  
    3

    Probotics

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Add on to #2: The customer only thinks he's always right.
    - So does the sales rep.

    One or both of you are probably wrong.

  •  
    4

    Cfrancis

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Great article! In www.honestysells.com we wrote about the Top 10 sales lies that we make to ourselves (chapter 4).One of those lies is "Treating Prospecting as Something you will Outgrow eventually". I think this could be a myth as well. Sales people who don't prospect are always at risk of failing!

    Colleen Francis
    www.engageselling.com

  •  
    5

    Geoffrey James, Sales Machine

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Re Note 4:
    Quote: "Treating Prospecting as Something you will Outgrow eventually

    Reading this was a ROFL moment for me. Very clever.

  •  
    6

    JacquesWerth

    11/03/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Geoffrey:

    Congratulations on an Excellent article.

    Now if you could envision how a top producer might turn all those points into action steps you would get an understanding of a new sales paradigm.

    Example: Temporarily disqualify prospects who are not ready, willing and able to buy now.

    Call them every three weeks until they are ready, while building favorable front of the mind awareness in one minute increments.

    Do that with a highly targeted prospecting list and and about 80 percent of your calls will be warm-calls with people who are glad you called. Each time you go through your list a higher percentage will say YES.

  •  
    7

    Just Once

    11/04/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    I appreciate that you not only identified 5 myths, but you wrote the dangers and the correction of the myth as well.

    Thank you and I look forward to going to your other commentators websites and seeing their information too - always good tools on BNET...

  •  
    8

    DonDuguid

    11/04/09 | Report as spam

    RE: World's Most Dangerous Sales Myths

    Re Myth 2: Our view is based on the principle that: "The customer is NOT
    always right; but he/she has the Right to be Wrong!" This allows the sales
    professional to avoid anger based on frustration and to be in the right
    mindset to help the customer correct their perception.

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