Using sex to sell is probably the oldest trick in the advertising book. And such ads continue to be popular — presumably because they work. I’ve just trolled through about a hundred of these ads (in other words, I kissed a perfectly good morning goodbye), and came up with the ten best. None of them are outright lewd, but most of them are pretty darn close to the edge. As usual, I’ve added polls so you can vote on your favorites.
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1
mmellof
RE: Top 10 Almost-Too-Sexy TV Ads
What was it all about??? (Adam & Eve)
Hard to judge without knowing what was being sold. -
2
Ian P
RE: Top 10 Almost-Too-Sexy TV Ads
Ref the 7Up ad.
Last Friday a friend was wearing a 7up sweatshirt.
I made the mistake of asking her if "it was an ambition or a personal best?".
Needless to say I'm in the dog-house. -
3
e1wood
RE: Top 10 Almost-Too-Sexy TV Ads
Thanks for saving the best for last!
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Geoffrey James
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, SellingPower, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a "canonical book of... more »
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