Last week, in the post “Handling ‘I am Not the Decision Maker‘”, I gave sales guru Barry Rhein’s solution to the “I’m not the decision-maker” sales objection. While most of these objections point upwards, there is a variety that points downwards, typically to a lower level person in the purchasing department.
The ostensible reason that executives foist authority downwards is because they “don’t want to be bothered with details.” The real reason is that such executives are usually soft touches and they’re usually the one who makes the real decision, anyway.
Your goal, therefore, is to keep the executive in the loop. After all, he’s the one writing the check. Here’s Barry’s advice:
STEP 1: Say: “Thanks for your help. I will give them a call. Just out of curiosity…”
STEP 2: Continue with one of the following responses:
- “What can you tell me about them?”
- “What do you think are their priorities in this area?”
- “What are some of your priorities in this area?”
- “We have found that our customers have 100 percent success with our offerings when we have our initial conversation with an executive sponsor. What if we could [your value proposition here]?”
- “Based on our experience with [prospect's competitors or role models], it takes sponsorship at your level to be able to [your value proposition here]. Would it be possible for you and I to have an initial discussion before I work out the details with [lower level person]?”
- “We have found that in order to achieve results like [your value proposition], it takes executive sponsorship. As I work with [lower level person], I would like to keep you updated on our progress. How would I get on your calendar for an initial meeting, please?”
READERS: Any further suggestions?







