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Is This Sales Rep Worth Saving?

October 2nd, 2008 @ 5:15 am

21 Comments

Categories: Career Development, General, Management, Sales Skills, Sales Tips, Watercooler

Tags: Commission, Entitlement, Worth, Sales Force Management, Sales, Geoffrey James

Office Slacker

A reader writes:

We recently hired a new salesperson that assured us that he was a “get-it-done” kind of person.  Despite our best efforts in training, motivation, and update meetings, he hasn’t delivered.  He is significantly behind the other salespeople, even the other recently hired ones.  His answer is always that he needs us to spend more money on something. It coincides with an attitude of entitlement. We made it clear during the interview we are a lean organization and that we have to make do with the limited resources we have. Is there anything we can do to turn around this “can’t do” attitude or are we just kidding ourselves?

Well, my first answer is, yeah, you’re kidding yourselves.   And that was my second answer, too.

But then I got to thinking.  You’ve invested a fair amount of money and time on this guy, so maybe it’s worth giving him one more chance.

However, I think you need to change the name of the game.

Anyone who’s raised a toddler knows that the best way to get somebody out of “entitlement” mode is to stop doing things for them.  Cold turkey.

So here’s what I’d do.  Put him on 100 percent commission.  No draw.  Nada.

If he quits, then it’s “don’t let the door hit your butt on the way out.” If there’s anything there worth saving, being on 100 percent commission will force him to stop making excuses and start selling.

I’d give it about a 10 percent chance of working.  If that.  But it’s about the only thing to try at this point.

Readers: Any other suggestions?  Or should they just give the bum the boot?

This Blog's Best Post: The Ultimate Cold Calling Tool

 
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  •  
    1

    Pammi

    10/02/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    I'm wondering, was it made clear to the sales rep what was expected of him in terms of quotas and sales goals?

    Before we push the guy off a cliff, it's important to know a few things... such as:

    1) Is he making a sufficient amount of cold calls a day / is he going on enough appoinments?

    2) Is he trying his level best to get the job done? (Regardless of the excuses)

    3) How long has he been with the company? (You need to give a person no matter how good, bad, or mediocre their skill set is time to gain traction)

    4) Does he believe in your company/service/product? When a person doesn't believe in the organization that stands behind him/her it's hard to effectively sell.

    5) Does he have a clear understanding of what is expected of him?

    Here's my take on it... only because I've been in the guy's shoes, sorta'.

    Some sales people are like babies... they need to be nurtured and told exacly what to do in order to get it done.

    I come from the lending/banking industry... where I exceeded the expectations of my seniors (in terms of sales) and was damn good at what I did. Then when the subrime fiasco took place, I made a beeline for the door, never looking back. I then started working for a different industry...and I, too, told my hiring managers of my past successes and contributions.

    After getting hired, I was pumped...and thought I'd re-create that Sales Magic as I once had in my previous industry. However, time passed and I was at a standstill (even though I was being trained and attending Sales Meetings once a week). Now, does that mean I'm no good? NO. That just means I was in a rut, having a hard time, and just needed someone to believe in me. Now of course, the difference here is unlike the Sales Rep mentioned above, I never made excuses for my lack of progress, instead I took responsibility and tried to assess what I needed to change...and what I was doing right and what I was obviously doing wrong.

    Remember, some of the world's richest individuals are people who were at one point given up on.

    (Not to say that this guy is a Sales Guru in the making... but eh, you never know)

    wink

  •  
    2

    Geoffrey James, Sales Machine

    10/02/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    Pammi:



    Wow. What can I say? What an incredibly thoughtful view of the situation. You're exactly right that they need should set very clear goals for each stage of the process (x number of cold calls, etc.). They may believe that it's simply enough to ask somebody to be a self-starter, and his requests for more resources might simply be requests out of desperation.

  •  
    3

    jefflogden

    10/03/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    My question is WHY is this person failing? Is it a lack of motivation or is he just bad at his job. Maybe he is an alcoholic. Perhaps he is lazy.

    You'll never know unless you find the root cause.

    Fix it if you can. Cut him loose if you can't.

  •  
    4

    Pammi

    10/03/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    Geoffrey,

    Thank you. And exactly! Maybe the writer should be putting his/her Sales Hat on and getting curious, asking questions, and finding out exactly why this Sales Rep isn't performing...what are the Rep
    s "Pain Points"? He may be too proud of a person to ask for help... but it's the job of his seniors to evaluate this person and offer guidance/assistance. There's almost always an underlying issue...it's the job of management at this point to uncover it.

    You can't seat a child on a bike and tell them to ride it... you have to hold their hand and walk them through the process of learning to ride. Sure, the child may fall a couple dozen times...and he/she will probably cry and complain... but the smile on that child's face after getting on that bike and successfully riding it is only seen after the parent has dedicated time to teaching them and committed to being that pillar of support until the goal has been met.

  •  
    5

    chriskoerber

    10/03/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    I'd be inclined to let him go. What I often see happen is mgmt. Spends so much time with the non-producing problem child and neglects the heavy hitters & "Steady Eddies"...

  •  
    6

    Sharigirl

    10/03/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    CUT HIM LOOSE! The problem centered on character and attitude not skill set...if someone is lacking in skill set or doesn't know what is expected of them that's one thing. It's my experience that you can train up for most issues -- but what CANNOT be trained is CHARACTER, ATTITUDE. Try as we might -- managers it's our downfall -- we keep them on -- killing morale, respect, bottom line, productivity costs while they sacrifice nothing -- not even a little "man in the mirror. A great mentor once told me HIRE LONG & FIRE FAST -- this requires us as managers to quickly assess whether it's skill set or character -- spend more time in the hiring stage to really determine not only if their skills match what you need but does their CHARACTER reflect whats needed for your team.
    I hire good people FIRST skill set 2ND -- if I hire a good man/woman with strong character - almost everything else can be trained...

  •  
    7

    Pammi

    10/03/08 | Report as spam

    RE: Is This Sales Rep Worth Saving?

    Sharigirl:

    Everything can be taught(except character). Our thought process can very easily be transformed...that's the beauty of the mind...it's a matter of willingness. You'll notice plenty of blog posts on this site about motivating one-self... if it weren't possible, the arti

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