How to Make Your Cold Calls More Effective

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  1

  EASTeam

  10/01/08 | Report as spam

  RE: How to Make Your Cold Calls More Effective

  Excellent video! I absolutely agree with the approach, ie, the intent was spot on...
  
  When people are approached from this mindset vs. the old, worn out model: "sell features, sell benefits, defend position, repeat", the message is clear (or at least subliminal) that the sales person is 'less than' the buyer/customer. There are inherent problems and definitely a level of dysfunction built into the relationship from the onset. You are essentially ???hat in hand??? from the first moment you connect.
  
  Seek collaborative relationships and partner with buyer/customers that actually need your product or service??? Unfortunately, most sales people keep waiting for the ???buyer/customer??? to CHANGE how their perceived & that usually doesn???t happen.
  
  Thanks for sharing!
  
  Kirk
  www.engineeringsolutionsteam.com

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  2

  Engago Team

  10/03/08 | Report as spam

  More effective cold calls: call upon companies visiting website

  Just cold call on you website visitors.
  These visiting companies are already warm for a solution you have as they are looking to solve a problem.
  You just need a "website visitor identification" web service that also provides the pages visited.
  Then you can apply all the above mentioned techniques for even being more successful exploring your leads.

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  3

  joannesblack

  10/06/08 | Report as spam

  RE: How to Make Your Cold Calls More Effective

  Why even bother with cold calls when you can build a referral business with over a 50 percent conversion rate of prospects to clients?
  
  Here's a recent statistic from Paul McCord http://www.mccordandassociates.com/about.html
  
  ??? A high quality referred prospect is more than 40 times more likely to buy than a cold called prospect
  
  Check out this article: There's No Such Thing as a Warm Call http://www.nomorecoldcalling.com/articles/No_Such_Thing.pdf

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  4

  Collygra

  10/11/08 | Report as spam

  RE: How to Make Your Cold Calls More Effective

  I found this great site for free lessons on Cold Calling
  
  http://www.salesxcellence.co.uk/Cold_Calling/cold_calling.html