Cold calling is a difficult art to master. However, before you can master it, you need to avoid the worst blunders. This post contains 10 recordings of telephone calls illustrating the 10 most common errors that sales reps make when cold calling.
The sales training firm Telemasters recorded these calls and put them on the web, with pretty good interpretations of what went wrong and quick advice on how to do better.
However, I have a slightly different interpretation of what went wrong, so I’ve retitled them, and added my own brief analysis, along with links to Sales Machine posts that can help, if you’re suffering from the blunder in question.
As always, comments are welcome.
