August 24th, 2009 @ 5:30 am
SCENARIO: You’re presenting your solution to a group of stakeholders. Unexpectedly, an argument about your offering breaks out between two factions within the prospect’s firm. The argument grows heated and there’s real tension in the room.
Here’s a quick quiz:
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Geoffrey James
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, SellingPower, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a "canonical book of... more »
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