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How to Sell To Your Sales Manager

August 27th, 2009 @ 11:30 am

5 Comments

Categories: Management, Negotiations, Sales Tips

Tags: Sales Manager, Sales Strategy, Sales Force Management, Sales, Geoffrey James

Not happy with the way your sales department is run?  Got an idea that could make it better?  If so, you’ll have to sell your idea to your sales manager.  And that’s not always easy, because sales managers know all the tricks.  Even so, selling to a sales manager is not impossible, providing you follow this recipe:

  • STEP #1: Keep an open mind. You wouldn’t assume that your customers are stupid just because they didn’t buy a certain product. Similarly, don’t assume that your sales manager is clueless simply because he doesn’t agree with you. Give him the benefit of the doubt; he may very well have experience that can help you hone your own ideas.

  • STEP #2. Focus on what’s realistic. If you think that you’re going to change everything in your selling environment, think again. Instead, focus on a goal that’s modest and achievable.  For example, rather than trying to get your sales manager accept a new sales model, try to get him to spring for some new Blackberries to help everyone stay connected.
  • STEP #3. Ask questions, then listen. Sales managers, just like everybody else, approach their jobs with preconceived ideas, concerns, needs and constraints. If you’re going to make a positive change, you’ll need to know exactly where the boss is coming from. Ask probing, thoughtful questions - and then really listen to the responses.
  • STEP #4. Match your “selling” to the manager’s needs. Find a way to adapt your ideas so that they satisfy your manager’s concerns more effectively than whatever approach the manager is currently taking. During the discussion, use your sales skills to overcome objections and move the “sale” forward.  Just like you would with a valued customer.
  • STEP #5. Close the deal. As with any sales call, the end result is to make the sale. When negotiating with your manager this means getting a firm commitment to whatever change you like to have made.  HINT: Have an implementation plan in hand, so that the manager need merely say “Yes” in order to make the change happen.

BTW, selling to your sales manager is worthwhile, if only as a learning experience.  Think of it this way: if you can sell to your manager, you can probably sell to anybody else!

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  •  
    1

    aftabahmed112

    08/27/09 | Report as spam

    RE: How to Sell To Your Sales Manager

    nice recipe.
    but closing a deal at step 5, is bit difficult, this is because some
    time we have cynical managers. you know if you have more
    than one sales manager, then its not that easy to get
    blackberries and get every one connected.
    nice ideas though. thanks.

  •  
    2

    msy100

    08/27/09 | Report as spam

    RE: How to Sell To Your Sales Manager

    well, it works in the heaven because in todays world sales
    manager are lot smarter and faster, even thinking beyond your
    thinking, and the good sales person will always be agree with
    you but would do it rather what he want to do and try to
    achieve the same objective as agreed but again you cant
    change sales manager thinking, rather getting your objectives
    can be a better idea.
    b

  •  
    3

    shahanqamar

    08/27/09 | Report as spam

    RE: How to Sell To Your Sales Manager

    Agree but when you have open mind boss ready to hear and implement not always you close but with possible solution and getting more buissness you can . Thanks

  •  
    4

    Ian P

    08/28/09 | Report as spam

    RE: How to Sell To Your Sales Manager

    STEP #0 Befreind your sales manager. He may be your boss and he may have to set you difficult targets but talking to friends about ideas is so much simpler than confronting 'the hierarchy' with radical proposals.
    It took me years to understand that spending 5 minutes a day being pleasant to a boss isn't 'brown-nosing' but an essential part of developing a sales career.
    That five minutes spent metaphorically 'stroking' someone who probably feels isolated and in conflict for much of his day is an investmant that pays dividends of all kinds.

  •  
    5

    conlad

    08/28/09 | Report as spam

    RE: How to Sell To Your Sales Manager

    Ian P got it very right. If you're at odds with your manager whatever you say will fall on deaf ears. This is also good because having a good relationship with your manager makes every day a bit more enjoyable.

    As for the other points, I would emphasize the listening part. Managers, by definition, are enablers and are always thinking in ways to make the work better so surely they have already thought some of the things you want to propose and perhaps never did them because of lack of time or something else came up, etc. Bring the topic to the surface, then listen and, who knows, you may end up surprised.

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