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Video: Know When to Quit

August 18th, 2008 @ 11:30 am

6 Comments

Categories: General, Management, Marketing, Motivation, Sales Process, Sales Skills

Tags: Video, Corporate Communications, Sales Strategy, Sales Force Management, Marketing, Sales, Geoffrey James

All too often I see sales pros either give up too soon (right when they’re on the verge of a breakthrough on an opportunity) or too late (when they’ve already invested way too much on an account that’s not going to click.)  This SellingPower video, featuring the marketing guru Seth Godin, teaches what I believe is a key lesson of life, as well as the key to being successful at sales. In the words of the poet: know when to hold ‘em and know when to fold ‘em.

Full Disclosure: I write articles for the producer of this video, SellingPower magazine,
which also has a distribution agreement with BNET for video content.

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  •  
    1

    zdgbbc

    08/19/08 | Report as spam

    RE: Video: Know When to Quit

    Great Stuff! I've been in the dip knowing that quitting was not an option, and eventually won! I've also been of the right mindset when quitting was the only option and knew I was a winner.

    Thanks Seth Godin!
    Zara Green

  •  
    2

    gerold1

    08/20/08 | Report as spam

    RE: Video: Know When to Quit

    just a tipp: it would help to see at once, how long the (any) video will last. So that one can decide to view it now (if it's short enough) or to delay.

  •  
    3

    josemiranda1@...

    08/20/08 | Report as spam

    RE: Video: Know When to Quit

    Once again, typical MBA stuff i.e. what Seth is saying is logical and common sense. However, like Seth says, there are people who are ignorant to the realities that are staring them in the face and that are obvious to many. These people need to, not only read the book, but more importantly, execute its strategies type. Finally, after the dip there is the rise....... whoever stayed the course wins. Very difficult decision to call but if you stick to core strategies (Seth) you will win either way.
    Jose Miranda
    josemiranda1@hotmail.com

  •  
    4

    wstewart

    08/20/08 | Report as spam

    RE: Video: Know When to Quit

    good stuff but sticking usually wins out in the end

    get some objective advice and if the advice is to quit have a long hard look at yourself if not

    keep on keeping on

    outside advice is essential to help figure out if your on the right path

    and sell strategically

    william

  •  
    5

    RichardGeno

    08/20/08 | Report as spam

    RE: Video: Know When to Quit

    I'm not sure that Abraham Lincoln would agree with Seth's analysis. If he didn't stay the course after so many public/private defeats he would never have become President of the U.S. Sure, we all can agree that it makes sense to focus, but many times we aren't sure what to focus on. The options today are so myriad and the pace of change so fast that the dip actually may be the next big opportunity.

    Richard Genovese

  •  
    6

    reneewarren

    08/21/08 | Report as spam

    RE: Video: Know When to Quit

    Didn't your mother ever tell you not to quit? Quitting is good in some circumstances such as smoking, bitting your nails, and over eating. But in terms of business you can't quit. You just need to change your direction or your strategy. Dips are good because they let you focus on what you are doing wrong. It's simply a learning curve. Once you come out of it, you'll be re-energized.

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