All too often I see sales pros either give up too soon (right when they’re on the verge of a breakthrough on an opportunity) or too late (when they’ve already invested way too much on an account that’s not going to click.) This SellingPower video, featuring the marketing guru Seth Godin, teaches what I believe is a key lesson of life, as well as the key to being successful at sales. In the words of the poet: know when to hold ‘em and know when to fold ‘em.
Full Disclosure: I write articles for the producer of this video, SellingPower magazine,
which also has a distribution agreement with BNET for video content.
