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Are You a Top Salesperson?

April 16th, 2008 @ 6:05 am

1 Comment

Categories: General, Motivation, Sales Process, Sales Skills, Sales Tips

Tags: Salespeople, Salesperson, Sales Strategy, Emotional Intelligence, Sales Force Management, Leadership, Sales, Tools & Techniques, Management, Geoffrey James

Top Salesperson

Think you have what it takes to be a top salesperson?  According to Ron Willingham, author of Integrity Selling for the 21st Century, top salespeople, regardless of industry, share the four specific characteristics:

  1. Complete goal clarity. Top salespeople have clear, specific, written-down statements of what they want to happen.  So, if you don’t have written goals, you’ re probably not a top sales person.
  2. High drive for achievement. Top salespeople are completely committed to take the necessary steps to build strong customer relationships.  So, if you’ve dropped the ball on customer accounts, more than once (your learning experience), you’re probably not a top salesperson.
  3. Healthy emotional intelligence. Top salespeople have the ability to understand and control their own emotions.  So, if this post is irritating you because if you didn’t get passing marks on either of the first two characteristics, you’re probably not a top salesperson.
  4. Excellent social skills. Top salespeople have the ability to achieve rapport with wide variety of customers.  So, if you’re not comfortable with your customers and would prefer to be doing something else rather than selling, you’re probably not a top salesperson.

On the other hand, if you’ve got all of the above, you’ve probably got what it takes to sell at the highest levels.  In that case, congratulations!

Have I missed anything?

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    dave.stein@...

    04/16/08 | Report as spam

    ...Top Salesperson

    There are other "required" characteristics for success in selling: Optimism, problem-solving, competitiveness, objectivity. I'm not sure if you'd include these in the four you mentioned or not.

    I know I mentioned objectivity in a prior comment. This is so critically important. Not enough sales people or managers are willing or able to look at things as they really are and therefore make decisions based upon assumptions or without any information at all. This would definitely be under the category of integrity.

    Another point is to remember that these are all characteristics or traits. You're born with them and can't do much to change them. (A few years on a psychiatrist's couch might help with a few--take it from me.)

    For a salesperson to be consistently effective, they need the relevant skills as well: presenting, closing, prospecting, competitive positioning, qualifying, planning, managing resources, objection management, listening, and the list goes on.

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