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What's the Replacement Term for "CEO"?

February 8th, 2008 @ 4:21 am

5 Comments

Categories: General, Humor, Management, Rant

Tags: President, CEO, Title, Recruitment & Selection, Business Ethics, Sales Strategy, Human Resources, Workforce Management, Leadership, Management

You can run but you can't hide!

So many serious topics this week. How about something a little lighter?

Back in the early days of the industrial revolution, the head of a corporation was called a “Manager.” Over time, though, the title became watered down from being applied to other areas of the corporation. By the end of the 19th century, a new term was needed to identify the big boss. The new job title was “President.”

That lasted for about 80 years. However, while there was still only one “President” inside most companies, the corporate ranks began filling with “Vice Presidents,” “Senior Vice presidents” and “Executive Vice Presidents.” Suddenly the “President” title didn’t seem so special, so a new term was needed: “Chief Executive Officer” or “CEO”.

Today, there are signs that the “CEO” title is losing its luster. First, many CEOs are tacking “President” and “Chairman” onto their business card, as if they felt that “CEO” wasn’t special enough. Second, there’s been an explosion of bargain-basement “C-level” executives like “Chief Marketing Officer”, “Chief Sales Officer”, “Chief Ethics Officer”, “Chief Environmental Officer”, and so forth. That cheapens the “CEO” title, just like the “VP” explosion cheapened the “President” title.

We must therefore conclude that the term “CEO” is not long for the world. Since it’s absolutely critical to the success of a corporation that the top executive feel as if he were a god among mortals (hence the obscene pay packages), we should do the business world a huge favor and decide, ahead of time, what term should replace “CEO.”

Here’s my list, but I’m open to additional suggestions.

What should be replacement term for "CEO"?

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  •  
    1

    aprilscastle

    02/11/08 | Report as spam

    Replacement term

    We could borrow the MD designation from the medical field, the could become Major Diety.

  •  
    2

    modlib

    02/11/08 | Report as spam

    Kings, Caesars and Emperors

    There are also older terms like King and Caesar or the Emperor. First two may apply to CEOs which are simultaneously owners. Last one to CEOs of intl businesses happy

  •  
    3

    Telamar

    02/11/08 | Report as spam

    RE: What's the Replacement Term for

    Augustus was actually extremely capable, so that would rule out most CEO's from earning that title, so how about Caligula or The Big Banana, that would suit a few I've come across!

  •  
    4

    ingoodcompany

    02/11/08 | Report as spam

    CEONISTAS

    In line with my vote for Fed. Prisoner, you might have seen this little diddy floating about the Internet a few years ago....

    REMAINING U.S. CEOs MAKE A BREAK FOR IT-- Band of Roving Chief Executives Spotted Miles from Mexican Border San Antonio, Texas

    Unwilling to wait for their eventual indictments, the 10,000 remaining CEOs of public U.S. companies made a break for it yesterday, heading for the Mexican border, plundering towns and villages along the way, and writing off the entire rampage as a marketing expense.

    "They came into my home, made me pay for my own TV, then double-booked the revenues," said Rachel Sanchez of Las Cruces, just north of El Paso. "Right in front of my daughters."

    Calling themselves the CEOnistas, the chief executives were first spotted last night along the Rio Grande River near Quemado, where they bought each of the town's 320 residents by borrowing against pension fund gains.

    By late this morning, the CEOnistas had arbitrarily inflated Quemado's population to 960, and declared a 200 percent profit for the fiscal second quarter.

    This morning, the outlaws bought the city of Waco, transferred its underperforming areas to a private partnership, and sent a bill to California for $4.5 billion.

    Law enforcement officials and disgruntled shareholders riding posse were noticeably frustrated. "First of all, they're very hard to find because they always stand behind their numbers, and the numbers keep shifting," said
    posse spokesman Dean Levitt. "And when we yell 'Stop in the name of the shareholders!', they refer us to investor relations.I've been on the phone all damn morning."

    "YOU'LL NEVER AUDIT ME ALIVE!"
    The pursuers said they have had some success, however, by preying on a common executive weakness. "Last night we caught about 24 of them by disguising one of our female officers as a CNBC anchor," said U.S. Border Patrol spokesperson Jae Lewis. "It was like moths to a flame."

    Also, teams of agents have been using high-powered listening devices to scan the plains for telltale sounds of the CEOnistas. "Most of the time we just hear leaves rustling or cattle flicking their tails," said Lewis, "but
    occasionally we'll pick up someone saying, 'I was totally out of the loop on that'"

    Among former and current CEOs apprehended with this method were Computer Associates' Sanjay Kumar, Adelphia's John Rigas, Enron's Ken Lay, Joseph Nacchio of Qwest, Joseph Berardino of Arthur Andersen, and every Global Crossing CEO since 1997. ImClone Systems' Sam Waksal and Dennis Kozlowski
    of Tyco were not allowed to join the CEOnistas as they have already been indicted.

    So far, about 50 chief executives have been captured, including Martha Stewart, who was detained south of El Paso where she had cut through a barbed-wire fence at the Zaragosa border crossing off Highway 375. "She would have gotten away, but she was stopping motorists to ask for marzipan and food coloring so she could make edible snowman place settings, using the cut pieces of wire for the arms," said Border Patrol officer Jennette Cushing. "We put her in cell No. 7, because the morning sun really adds texture to the stucco walls."

    While some stragglers are believed to have successfully crossed into Mexico, Cushing said the bulk of the CEOnistas have holed themselves up at the Alamo. "No, not the fort, the car rental place at the airport," she said. "They're rotating all the tires on the minivans and accounting for each change as a sale."

  •  
    5

    trainaid@...

    02/13/08 | Report as spam

    RE: What's the Replacement Term for

    CEO Chief Entrepreneurial Officer A person who leads change by continually re-inventing success, growth and expansion.
    CEO's lead the three ships of enterprise.

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