Cold Calls or Referrals: Which are Best?

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  1

  acoverst

  03/30/09 | Report as spam

  RE: Cold Calls or Referrals: Which are Best?

  I think that Referral Selling is always the best way to sell. If you are new in an industry it will always take time to build up your referral base and that means that almost always need to start by cold calling. Referral selling builds up your own reputation and that of your company but it does take time.

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  2

  Gautama

  04/01/09 | Report as spam

  RE: Cold Calls or Referrals: Which are Best?

  i think referral selling is the best as along with the referal we are also having a WOM happening from the person who is reffering us to the new prospect. not to mention, they would certainly discuss the style of operation and oter factors which would aid the prospect to be more comfortable withus.

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  3

  joannesblack

  04/05/09 | Report as spam

  RE: Cold Calls or Referrals: Which are Best?

  By now, you must know my vote. There is no prospecting technique that beats referral selling.No one should EVER have to make a cold call.
  
  Every sales person wants more sales. More sales means more clients, means more money in our pockets. When we received a qualified sales referral, our sales time shortens, we are pre-sold, have trust and credibility, and we get a new client more than 50 percent of the time. There is no prospecting strategy that even comes close to these results.
  
  Dial for dollars if you want. I dial people to whom I've been introduced and who want to talk to me. Talk about a great sales conversation!