This is a bit off topic, but it’s useful to anybody in sales and marketing who need to understand the way engineers think.
This post contains the entire text of the book The Tao of Programming. It’s probably one of the most popular books of computer humor ever written and has been translated a dozen languages including Persian and Chinese.
I think this odd little book became so popular because it captures the way that engineers think about business. I’ve been told that it’s an education in engineering-think in and of itself. And, it’s kinda funny… in a nerdy sort of way.
Upon rereading this (it’s been some years), I think that the story numbered 3.4 is one of the great truths of the business world.







