More About Lies Marketing Tells Sales

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  1

  tj14

  02/20/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  Eagerly awaiting the following:
  
  Lies Sales Tells Marketing
  
  Lies Sales Tells Customers That Drive Operations Insane and Serve to Only Profit the Salesperson
  
  Lies Sales Tells Prospects

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  2

  IggyPin

  02/22/09 | Report as spam

  Submission: RePost - Lies that Sales tell Marketing

  Here is a re-post of my contribution to the lies that
  sales tell marketing (in case you missed it):
  
  1. We know EXACTLY what our customers want.
  2. We have an excellent/close relationship with our
  customers.
  3. We contact our customers on a regular basis.
  4. Thanks for the hot leads, we'll follow them up
  straight away.
  5. We think that's a really valuable event but our
  customers are really busy to attend.
  6. The person I brought along to the corporate box
  might be my sister's boyfriend but he is interested in
  signing up with us.
  7. We work well together.
  
  Cheers, Iggy

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  3

  bajohnson111

  02/22/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  Geoffrey,
  
  I wanted to reply to the original post 5 Lies that
  Marketing Tells Sales, but with 60 replies it's easy to
  get lost.
  
  Of the 5 lies, I don't have much to say about the first
  4, other than for #1 -#3, if you let Marketing get away
  with it, shame on you. And as an aside to #4, if
  Marketing doesn't handle the media, who does?
  
  For number 5, I couldn't agree with you more that
  simply generating leads is not enough. You need a
  disciplined approach that looks at lead generation as
  part of a larger process that includes lead nurturing
  and tracking.
  
  It's a big topic, but in a nutshell, the solution can be
  summed up as 'closed-loop marketing'. Lot's of
  marketing folks blog about this topic, including Jon
  Miller at Marketo:
  http://blog.marketo.com/blog/2007/07/7-strategies-
  to.html . Check it out -- you might be surprised at
  how smart and right-on-target some marketing folks
  can be regarding the relationship of sales & marketing.
  
  Thanks, and keep up the 'rants', they generate some
  interesting discussions.
  
  Bob Johnson
  http://www.marketo.com
  

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  4

  Geoffrey James, Sales Machine

  02/22/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  Email from a reader:
  
  Something to consider . . . . if you?re in sales, you?re in marketing. If you?re a salesperson, you?re a marketer. The purpose of marketing (ultimately) is to create revenue generating exchanges (i.e. sales). Typically, the difference between what we commonly refer to as ?marketers? and ?salespeople? is the level of execution. Essentially, ?marketers? usually operate at the aggregate level while ?salespeople? operate at the individual customer level. This difference leads to disconnect and conflict . . . marketers think salespeople can?t execute and salespeople think marketers don?t understand customers and/or how to sell.
  
  Organizations need to integrate the two functions because they actually have the same responsibility . . . to generate revenue. In my experience (as a salesperson, a consultant, and an academic), such integration usually yields a team that better understands issues pertaining to the broader market and the individual customer. This understanding produces better promotional programs, better communications material (collateral pieces), better leads, and greater productivity.
  
  Perpetuating the notion that there is a difference between ?marketing? and ?sales? is a disservice to both and will continue to produce the same ?in-fighting? many organizations experience today.

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  5

  tj14

  02/23/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  Both marketing and sales comprise the "Customer Manufacturing Department." If you take this view, then I think you have a framework with which you can start address some of the disconnects between the two.

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  6

  Geoffrey James, Sales Machine

  02/23/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  Quote from tj14: Customer Manufacturing Department
  
  I love it!

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  7

  Geoffrey James, Sales Machine

  02/24/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  For more on this topic see:
  
  "Top 7 Lies that Sales Tells Marketing"
  http://blogs.bnet.com/salesmachine/?p=1464

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  8

  upshift

  02/25/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  From Geoffrey:
  "Organizations need to integrate the two
  functions because they actually have the same
  responsibility . . . to generate revenue. ..
  such integration usually yields a team that
  better understands issues pertaining to the
  broader market and the individual customer.
  This understanding produces better promotional
  programs, better communications material
  (collateral pieces), better leads, and greater
  productivity.
  
  Terrific Geoffrey.
  
  Ideal, (and necessary), outcomes that can only
  occur with communication instead of complaining
  about each other.

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  9

  lynn1463@...

  04/01/09 | Report as spam

  RE: More About Lies Marketing Tells Sales

  thank you sooo much for this..I laughed and laughed...I've got a degree in finance and marketing and worked for a great MD who was replaced when the company was sold. The next MD was a complete poser who did, indeed, suck up to the new CEO, couldn't sell water to a thirsty millionaire, and was always telling the very experienced sales team responsible for incredible sales, that their input was unnecessary ...needless to say, the entire sales team exited left, as did I, for greener pastures...the flagship product has slumped, the parent company fired the purchased company's CEO a year later and the office was dismantled this month!