Some of the comments to the post “Top 5 Lies Marketing Tells Sales” insisted that Sales and Marketing need to work more closely together. I’m all in favor of that, so I created a motivational video that, to my mind, perfectly reflects the relationship between Sales and Marketing inside most corporations. (Note: this is the kind of thing I do on Fridays when my brain is fried from working too hard all week.)
BNET Insight
Teamwork Video: Marketing and Sales
February 20th, 2009 @ 11:30 am
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Geoffrey James
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, SellingPower, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a "canonical book of... more »






