September 28th, 2007 @ 5:36 am
Lesson #1: Adapt your sales approach to customer needs:
Lesson #2: Make your sales presentation memorable:
Lesson #3: Sell a solution, not a product:
Lesson #4: Avoid canned sales pitches:
Lesson #5: Close the deal when the moment is right:
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Geoffrey James
Geoffrey James has sold and written hundreds of features, articles and columns for national publications including Wired, Men's Health, Business 2.0, SellingPower, Brand World, Computer Gaming World, CIO, The New York Times and (of course) BNET. He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), and The Tao of Programming (widely quoted on the Web as a "canonical book of... more »
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Hang onto this essential checklist, so you’ll know what to do when the time comes.