Catching Flack

Yes, We Are Seeing PR Budget Cutbacks

Posted in:

Management
Public Relations

Here's a quick report on the poll we did a couple of weeks ago on possible PR budget cutbacks in 2009. We didn't get a robust response, but the trend was unmistakable:

73% of agency respondents said they had heard about client-side PR budget cutbacks
53% of client-side respondents said they were cutting their budget going into 2009; 32% said no, they weren't, and 16% said they hadn't decided yet.

As a contractor myself, I'm cheered by the fact that about 1/3 of internal budgets aren't dropping going into 2009. That's at least a glimmer of hope. And I think as an industry indicator, it could mean that industrywide budget cutbacks may not be as severe as some are predicting.

posted by Jon Greer
November 30, 2008 @ 9:07 pm

Previous Post: More Free PR Resources
Next Post: Good Auto Industry PR Means More Than Flying Coach

Last 10 posts:

The 3 Essential Skills of Public Relations (Part 3) (12-10)
The 3 Essential Skills of Public Relations (Part 2) (12-09)
The 3 Essential Skills of Public Relations (Part 1) (12-08)
Reflections on PR from the Old Guard (12-05)
Think Differently to Keep Going in a Recession (12-04)
Newsforce Offers A New Option for Your Press Releases (12-03)
Twitter Becoming Greater Force in PR and Media Relations (12-02)
Good Auto Industry PR Means More Than Flying Coach (12-01)
Yes, We Are Seeing PR Budget Cutbacks (11-30)
More Free PR Resources (11-28)