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    <title>Catching Flack</title>
    <link>http://blogs.bnet.com/pr</link>
    <description>Smart ways to win the public relations game</description>
    <pubDate>Wed, 20 Aug 2008 16:55:47 +0000</pubDate>
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            <item>
        <title>Five Ways to Make Pitching More Productive and Less Painful</title>
        <link>http://blogs.bnet.com/pr/?p=283</link>
        <comments>http://blogs.bnet.com/pr/?p=283#comments</comments>
        <pubDate>Wed, 20 Aug 2008 16:55:47 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Mainstream Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=283</guid>
        <description><![CDATA[Most PR people I know don&#8217;t like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety.
So what can you do to prepare yourself better? Here are [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=283</wfw:commentRss>
        </item>
        <item>
        <title>Poll: Have the Olympics Affected Your PR Strategy?</title>
        <link>http://blogs.bnet.com/pr/?p=282</link>
        <comments>http://blogs.bnet.com/pr/?p=282#comments</comments>
        <pubDate>Mon, 18 Aug 2008 19:45:06 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Mainstream Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=282</guid>
        <description><![CDATA[Has the wall-to-wall coverage of the Olympics affected your PR strategy? Did you avoid releasing news during this period, fearing a lack of coverage, or did you release bad news during this period (also to avoid coverage)?
If you have sports-related products or something to do with China or the Olympic movement, did you try to [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=282</wfw:commentRss>
        </item>
        <item>
        <title>Is the Olympics Drowning Out Other Coverage?</title>
        <link>http://blogs.bnet.com/pr/?p=281</link>
        <comments>http://blogs.bnet.com/pr/?p=281#comments</comments>
        <pubDate>Mon, 18 Aug 2008 17:23:39 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Media Relations]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=281</guid>
        <description><![CDATA[Have you been holding back news because you are afraid of it getting swamped (no pun intended) by Olympics coverage? On the other hand, are you using the Olympics as a smoke screen to release less-than-positive news?
I ask these questions because I got a follow-up from the PR rep for Women Against Fantasy Sports to [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=281</wfw:commentRss>
        </item>
        <item>
        <title>Getting Off on the Wrong Foot for a Good Cause</title>
        <link>http://blogs.bnet.com/pr/?p=280</link>
        <comments>http://blogs.bnet.com/pr/?p=280#comments</comments>
        <pubDate>Sat, 16 Aug 2008 19:33:38 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Social Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=280</guid>
        <description><![CDATA[When you launch a new web site to right a perceived wrong, it&#8217;s not good enough to just put it on the Internet and hope someone finds it. You&#8217;ve got to promote it.
Last weekend, I caught wind of a new site called &#8220;Women Against Fantasy Sports.&#8221; At first, I thought it was a joke, but [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=280</wfw:commentRss>
        </item>
        <item>
        <title>Podcast Interview With Author of &#8220;The Fame Formula&#8221;</title>
        <link>http://blogs.bnet.com/pr/?p=279</link>
        <comments>http://blogs.bnet.com/pr/?p=279#comments</comments>
        <pubDate>Sat, 16 Aug 2008 02:25:44 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Mainstream Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=279</guid>
        <description><![CDATA[If you&#8217;re interested in how the news media creates and sustains fame, if PR alone can manufacture a celebrity or whether or not any press is good press, download this interview with Mark Borkowski, author of the new book, &#8220;The Fame Formula.&#8221;
Go to the podcast with Mark Borkowski.
[BTW &#8212; the above was taken directly from [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=279</wfw:commentRss>
        </item>
        <item>
        <title>PR Pitching is Broken; Profession as a Whole is in Good Shape</title>
        <link>http://blogs.bnet.com/pr/?p=278</link>
        <comments>http://blogs.bnet.com/pr/?p=278#comments</comments>
        <pubDate>Fri, 15 Aug 2008 20:24:58 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Mainstream Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=278</guid>
        <description><![CDATA[There&#8217;s a little debate out in the blogosphere about whether the &#8220;PR profession is broken&#8221; due to the rise of blogs and the Internet. Yes, PR pitching is broken, but the industry as a whole is thriving. Why else would so many journalists be jumping ship and coming over to PR?
While the two most prominent [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=278</wfw:commentRss>
        </item>
        <item>
        <title>Online Library of Social Media Background</title>
        <link>http://blogs.bnet.com/pr/?p=277</link>
        <comments>http://blogs.bnet.com/pr/?p=277#comments</comments>
        <pubDate>Thu, 14 Aug 2008 14:27:36 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Social Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=277</guid>
        <description><![CDATA[If you&#8217;re looking to learn more or solve some problems regarding social media, Shel Holtz has recently posted a great online resource list of social media information.
There are primers on social media and articles on blogs, podcasts, and social media demographics, as well as links to more than a dozen books that have already been [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=277</wfw:commentRss>
        </item>
        <item>
        <title>&#8220;Precycling&#8221; Is the New Buzzword of the Week</title>
        <link>http://blogs.bnet.com/pr/?p=276</link>
        <comments>http://blogs.bnet.com/pr/?p=276#comments</comments>
        <pubDate>Wed, 13 Aug 2008 21:02:36 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Spin]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=276</guid>
        <description><![CDATA[Here&#8217;s a new buzzword to add to your PR jargon: &#8220;precycling.&#8221;
Brandweek reports that this word is starting to catch on as the latest manifestation of the green marketing fad.
Now, what does it mean? It&#8217;s apparently another way of saying &#8220;conserve.&#8221; As in, re-using plastic water bottles rather than tossing them and buying another one. Re-using [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=276</wfw:commentRss>
        </item>
        <item>
        <title>Is There Still a Use for Embargoed News Releases?</title>
        <link>http://blogs.bnet.com/pr/?p=275</link>
        <comments>http://blogs.bnet.com/pr/?p=275#comments</comments>
        <pubDate>Wed, 13 Aug 2008 17:52:45 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Mainstream Media]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=275</guid>
        <description><![CDATA[The embargo has been one of the most useful tools in the PR toolkit. It allowed newsmakers to get their news out in a timely and orderly fashion, and it allowed journalists a little extra time to work on future stories.
And the buggy whip was a key product in its time, too.
Now, in the ages [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=275</wfw:commentRss>
        </item>
        <item>
        <title>Free PR Whitepapers From PRWeek</title>
        <link>http://blogs.bnet.com/pr/?p=274</link>
        <comments>http://blogs.bnet.com/pr/?p=274#comments</comments>
        <pubDate>Tue, 12 Aug 2008 16:46:44 +0000</pubDate>
        <dc:creator>Jon Greer</dc:creator>
        
		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Online PR]]></category>

        <guid isPermaLink="false">http://blogs.bnet.com/pr/?p=274</guid>
        <description><![CDATA[I know that many in the BNET audience are in search of free whitepapers so I thought I would pass along a high-quality source of PR whitepapers: PRWeek.
For some strange reason, PRWeek has two different ways to access whitepapers:
a) go to their site at whitepapers.prweekus.com and you can sign up to access a white paper [...]]]></description>
        <wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=274</wfw:commentRss>
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