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Catching Flack

Smart ways to win the public relations game

How to Get Yourself to Use Fewer Words

November 25th, 2008 @ 4:20 am

12 Comments

Categories: PR Tips, Public Relations

Tags: Word, Stewart, Productivity, Microsoft Word, Word Processors, Blogging, Microsoft Office, Office Suites, Software, Internet

Do you use too many words when you write? Who doesn’t?

If so, perhaps you should heed the timeless words of William Strunk Jr., author of the #1 book about writing, The Elements of Style:

Omit needless words: Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

But how to get yourself to use fewer words?

Joan Stewart, The Publicity Hound, has a simple technique: pay yourself.

Stewart suggests that you tell yourself you will give yourself $1 for every word you omit from your press release, blog post, pitch, or any other important written communication. “I’ve had people ‘pay’ themselves $60 or $70,” Stewart says.

Give it a try!

Did you know that Jon Greer is available to speak to your company or PR agency about PR and media relations? Contact Jon for more information!

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