These days, PR firms need to do some extra care and feeding of their clients. Business may not be terrible, but lose a few clients you can’t replace because of the economy and you could be hurting.
So what steps can you take to create better, longer-lasting relationships with clients? PRSA’s online newsletter has some great tips, excerpted here:
- Listen: don’t do all the talking
- Understand their world: walk a mile in their shoes
- Understand their fears
- Use their language
- Care about your clients (for real)
- Be proactive
- Become strategic
- Change with them
- Be the call your client wants to take
- Articulate your standards
- Create win-win situations
- Go to them: get off the phone and visit them in person
