Steve Rubel has a great post on his uber-popular Micro Persuasion blog about “Trends that Will Define the Future.” They came out of an Edelman/PRWeek summit earlier this year on the changing media landscape.
You can download a PDF of the full report from the summit here.
Rubel’s trends are:
- The Attention Crash
- Social Network Become “Like Air”
- Google: The Reputation Engine
I’d have to steal most of Rubel’s post to explain these predictions, so you’ll just have to click over to his blog to check them out. You won’t be sorry.
