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Welcome Kit for Journalists Becoming PR People

August 1st, 2008 @ 11:52 am

3 Comments

Categories: Mainstream Media, Public Relations

Tags: Journalist, Public Relations, Marketing, Corporate Communications, Jon Greer

I came across the perfect “welcome kit” item for journalists becoming PR people: “dark side” t-shirts.

For those who haven’t heard: journalists like to think of PR as “the dark side” in comparison to their noble pursuit of truth and the shining of light in the darkness. With so many journalists these days jumping ship and coming over to PR, I thought this would be the perfect gift to welcome them, since I’m sure they aren’t doing it for career advancement but rather to be able to continue “putting food on the table.”

Available here and many other places on the web.

Did you know that Jon Greer is available to speak to your company or PR agency about PR and media relations? Contact Jon for more information!

 
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  •  
    1

    Final Spin

    08/02/08 | Report as spam

    RE: Welcome Kit for Journalists Becoming PR People

    A couple of weeks ago, I had a good talk with two journalists recently turned flacks. Money was somewhat an issue, but they also liked the better hours, the fact that you work within a team, and the chance to shape events rather than covering them - all things I've heard before. They certainly were not looking back.

    Final Spin

    http://finalspin.wordpress.com/

  •  
    2

    adman95

    08/04/08 | Report as spam

    RE: Welcome Kit for Journalists Becoming PR People

    I too joined the dark side, but from the production department. It seems that designers are the first to be cut when times are hard, because "being a designer is easy" and it's no big deal to double the work load. I also got tired of sales weasels who knew nothing about creating effective, intellegent ads, nothing about marketing, nothing about the product, yet made all the money and took all the credit for my designwork.
    Give me some time to build a client base and let's see who has happier clients.

  •  
    3

    Norain

    08/05/08 | Report as spam

    RE: Welcome Kit for Journalists Becoming PR People

    I also joined the dark side from the news room where you deliver a story and most pf the work is self initiative and i have learnt over time that working under minimum supervision has helped me cope in the dark side .

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