Sometimes, your internal audiences can be the most important “public” for your public relations efforts. After all, if your own people don’t know what’s going on, and can’t accurately communicate the company’s messages and positioning, how can you expect outsiders to get it?
But how do you communicate with them in the age of instant mass communications? The good ‘ol reliable all-hands meetings and monthly newsletters are relics of a bygone era. When and how should you use email, e-newsletters, blogs, and other social media?
For answers to these and other internal comms questions, you may want to poke around the new and improved website at ragan.com, specifically its section on internal communications. It has a raft of internal comms information I haven’t found on other sites.
I got turned on to this site recently by their item on Internal Comms Bloggers: Few and Far Between.
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Another lead from the Ragan site: a Vanity Fair editorial assistant has the thankless task of rounding up 10,000 fans of the magazine’s Facebook page by August 1 or he’ll supposedly lose his job. He’s only at 3,828 as of today. Check out the blog item here and become a fan here.
