What Makes a Good Press Release Today?

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  1

  JBDSEOExperts

  04/07/09 | Report as spam

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  2

  nick0609

  04/17/09 | Report as spam

  How To Write A Press Release Checklist

  here are the basic steps of writing a press release:
  
  1) Have a story to tell
  2) Think like a journalist
  3) Format the press release properly
  4) Keep your press release short!
  5) Promote your press release online
  
  An explanation of these 'make news with your press release' steps follows.
  
  1) Have A Story To Tell
  
  You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.
  
  So, find your story and develop it. Position your press release, somehow, to be different. Whilst you try and do this, make sure you think about the following:
  
  * holiday and event tie-in articles
  * politically and socially important editorial tie-in articles
  * internet innovations and developments or unique products
  * unusual events or unique personal accomplishments
  * humour and wisdom, or fun and tragedy
  * interpersonal relationships on difficult issues.
  
  2) Think Like a Journalist
  
  A 'story to tell' must be told with the person looking to tell that story in mind; i.e. you must think like a journalist.
  
  So what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?
  
  Ideally, make the main benefit of your press release the headline. Or try and answer at least three of the classic five Ws -- who, what, when, where and why -- for your publicity angle in the headline.
  
  If you do not come up with a compelling headline then the journalist (or editor) will simply not read any further. So that is the sole purpose of writing a press release headline: to get the attention of the journalist. Use words like YOU, NEW or HOW TO to achieve this.
  
  Keep your press release simple. Always write for scanability and in a way that means it can be published (in a magazine, for example) with as few edits as possible.
  
  Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"
  
  
  ==========================
  nick
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  real estate

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  3

  baccarat odds

  06/24/09 | Report as spam

  RE: What Makes a Good Press Release Today?

  You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting.Ideally, make the main benefit of your press release the headline. Or try and answer at least three of the classic five Ws -- who, what, when, where and why -- for your publicity angle in the headline.Keep your press release simple. Always write for scalability and in a way that means it can be published (in a magazine, for example) with as few edits as possible... free blackjack downloads

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  4

  rockymeet

  11/05/09 | Report as spam

  RE: What Makes a Good Press Release Today?

  Excellent site, keep up the good work. I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I?m glad I found your blog. Thanks,
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