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How to Give Great Presentations (Part Two)

March 19th, 2008 @ 7:17 am

7 Comments

Categories: Marketing, Media Relations, PR Tips, Public Relations

Tags: Audience, Presentation, Advertising & Promotion, Recruitment & Selection, Marketing, Human Resources, Workforce Management, Jon Greer

Yesterday, I shared the first five of my Top 10 Tips for Giving Great Presentations. Today’s post continues with the second half of the list:

  1. Simplify your presentation: No matter how technical your audience is, they aren’t as versed in your subject matter as you. Simplify difficult concepts, explain jargon, give examples, use anecdotes.
  2. Start by giving the audience a roadmap to follow: Different than simply stating your “agenda” – the roadmap tells them the 3 or 4 key concepts you want them to take away.
  3. Flag the concepts you want to make sure they don’t miss: Flags direct the audience’s attention to the most important material and bring wandering minds back to your presentation. Examples of flags: “Here’s the most important point…” “Here’s what I really want to get across…”
  4. Repeat your points at the end: Don’t assume the audience was following your presentation to the letter. Include a brief summary slide that re-emphasizes your key points.
  5. Relax: It’s not as stressful a situation as you think. The audience is rooting for you to do a good job and will happily forgive small gaffes or lapses. Give yourself permission to make small mistakes – everyone does. Don’t panic if you make a more serious mistake – stay calm, take your time and resolve the problem carefully.

And here’s a repeat of my “uber-message” from yesterday — it’s all about the content and the storytelling. If your story makes sense because it has a beginning, middle and end, if you organize your speech to take the audience from Point A to Point B in a reasonable amount of time, then everything else will fall into place. If your presentation is an organizational mess, no amount of coaching or tips will save it.

Did you know that Jon Greer is available to speak to your company or PR agency about PR and media relations? Contact Jon for more information!

 
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  •  
    1

    tekwrytr@...

    03/20/08 | Report as spam

    Making Presentations

    In a class in management at the W. P. Carey School of Business, one of the instructors in the MBA program commented that making presentations was one of the two skills that employers complained were lacking in graduates (the other was working in teams).

    Anyone who is going to make presentations for a living is well advised to take an introductory level communication course and public speaking at a community college. Forget all the quickie shortcuts at Toastmasters, or afternoon seminars, or whatever. Bite the bullet, learn this stuff until you have it down pat, and your career options will increase in direct proportion to the effort you make to master the material.

    There is an immense amount of difference (for example) between being told to "make eye contact" and the actual practice of "panning" across an audience, making sure that at some point in your presentation, you are speaking directly to (or at least in the gneral direction of) every member of the audience.

    The best way to learn is in a college class in public speaking.

  •  
    2

    npoli

    03/21/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    I really like the highlighting points by calling them at as you go and the recap at the end...find that leaves them with a lasting impression of what the "take away" is.

    Lets face it--if there is no take away then there is no need for you to present in the first place.

    Noreen
    LoyaltyBiz.com

  •  
    3

    Aspennow

    03/22/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    This is a fine article for someone that has never given a presentation before but lacks value for executives that must communicate to external and internal stakeholders. I would have stressed simplicity, organization, and proof-points.

  •  
    4

    Hashim Kammoona

    03/22/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    Dear people who want to make a great presentation or a lecture or even to talk about a serious GOOD subject. That does not mean that this I am good at.
    The displayed above massage about this subject ???How to Give Great Presentations (Part Two)??? is generous and I thank Jon Greer for it.
    But I???ve noticed that some words is somewhere missing in relation to THE BELIEVE OF THE SPEAKER IN THE SUBJECT IN GENERAL AND ALL THE DISPLAYED DETAILS. Even if he or she does not believe in certain thing then let be said properly to make the speech even more exciting. It is a great speech which makes the audience thinks about it due to some questions which were not fully answered.
    I always remember how some of the History Teachers were sometimes speaking with no excitement and possibly yawning as they were displaying the lesson to the student who become even more sleepy. While somehow history is repeated as it moves forward in time and we have to learn from it AND MAKE IT EVEN MORE USEFUL TO ALL HUMANITY
    Best Regards
    Hashim Kammoona

  •  
    5

    zhsporter

    03/23/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    These advices are useful to people who always make presentations

  •  
    6

    raov

    03/25/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    It`s a good article about how you can have a excelent presentations

  •  
    7

    smartdean

    03/27/08 | Report as spam

    RE: How to Give Great Presentations (Part Two)

    well...this is good enough for any beginner and of course enhances the content and the lead that a real presenter can have ...
    good luck guys and gals
    Prof.Ranganathan-Pune-India

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