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How to Give Great Presentations (Part One)

March 18th, 2008 @ 12:33 pm

9 Comments

Categories: Marketing, Media Training, PR Tips, Public Relations

Tags: Presentation, Strategy, Management, Jon Greer

I’ve heard a ton of people give advice about presentations, and most of it, in my humble opinion, is bad advice.

Tips such as “gesture with your hands” are not bad tips, per se, but they aren’t geared to the needs of people who actually have to learn to give better presentations. If you’re at the level of learning how to use your hands better, you’re an advanced presenter. And most of the people I see are so far from advanced it’s not funny. They need fundamental recommendations for giving great presentations.

That’s why I developed my list of the Top 10 Tips for Giving Great Presentations. These are designed to be fail-safe tips that, if followed, will surely improve the quality of any presentation.

Here are the first five (second half tomorrow):

  1. Familiarize yourself with the venue: Check out the room: the configuration, speaker location, microphones, seating. This will increase your comfort level and decrease uncertainty while speaking
  2. Know your audience:Who’s in the audience? What is their knowledge level of your subject? Will there be competitors in the room?
  3. Know the context:When will you speak? How long? Who else is speaking? How will Q&A be handled?
  4. Establish rapport: You don’t have to start with a joke, but it’s helpful to have a brief icebreaker at the beginning to show your humanity. Example: “I’m really glad to be speaking to you today and I’m honored to be on the same panel as the distinguished Dr. Smith.”
  5. Look at individuals in the audience: Don’t stare into space, don’t watch your own slides, or look down at your shoes. Look into the faces of the people listening, one at a time. Speak to one, then casually turn your attention to another.

And here’s the uber-message: it’s all about the content and the storytelling. If your story makes sense because it has a beginning, middle and end, if you organize your speech to take the audience from Point A to Point B in a reasonable amount of time, then everything else will fall into place. If your presentation is an organizational mess, no amount of coaching or tips will save it.

Did you know that Jon Greer is available to speak to your company or PR agency about PR and media relations? Contact Jon for more information!

 
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  •  
    1

    dg@...

    03/19/08 | Report as spam

    Respect your audience's intelligence

    One more:
    For the love of Pete DON"T READ THE POWERPONT SLIDES VERBATIM TO YOUR AUDIENCE!!!! They can read and, most likely, are way ahead of you having read the slide as soon as you put it up (which, by the way, is also usually much too soon)
    Just like you would not hand a proposal to a prospect (just to have them flip to the back page to check the price and be jaded about anything you have to say from that point forward) the visual presentation should be used to reinforce your verbal presentation.
    Post your summary slide of that sub-topic after you have kept their attention. Far more will be retained and you will have kept greater control of the presentation in the long run

  •  
    2

    k.subramanyam

    03/21/08 | Report as spam

    RE: How to Give Great Presentations (Part One)

    I find u r really educating all BNET browsers with TIPS that can be used.

  •  
    3

    bmr1230

    03/21/08 | Report as spam

    RE: How to Give Great Presentations (Part One)

    Good tips. I'll add the following:

    -Have passion about what you are talking about.
    -Don't hide behind the slides. Slides should support what you say, but should not be so crowded that your audience concentrates on them instead of you.
    -Don't explain something to "death." Give a brief explanation. Let the audience ask questions if they want more details.
    -The presentation should be about how your topic benefits your audience. A me-me-me presentation will bore your audience.

  •  
    4

    prajani

    03/21/08 | Report as spam

    RE: How to Give Great Presentations (Part One)

    good...

  •  
    5

    bklein

    03/21/08 | Report as spam

    RE: How to Give Great Presentations (Part One)

    What if storytelling in front of an audience (or in any setting) does not come naturally? Black and white, facts only type of personality - what are the tips then?

  •  
    6

    jongreer

    03/22/08 | Report as spam

    Same tips

    These tips are designed for any type of presenter -- esp. those who aren't naturals to begin with. For stiff presenters, focus on a) the roadmap, b) flags, c) making eye contact and d) adding anecdotes and short stories. I would add another not on the list, that other people have mentioned, of summarizing the slide and pointing out key info, not reading them verbatim.

  •  
    7

    Kathy Reiffenstein

    03/21/08 | Report as spam

    Here's A Better Way To Open

    A better way to open a presentation is with a quotation (of course that pertains to your message!), a startling/provocative statistic or a rhetorical question. Any presenter, no matter how inexperienced, can prepare one of these. Most audiences really don't care that you're happy to be there...even alongside the distinguised Dr. Smith!

  •  
    8

    TrenchWriter

    03/21/08 | Report as spam

    Skip points 1-4, go directly to 5

    Yes, all that info is good, but even if you mess up or don't know to implement steps 1-4, a great presentation really means you've delivered interesting information in a meaningul way, and hopefully left your audience with one or two take-aways they will remember.

    If not, you've failed. For the true consummate presenter, watch any of Steve Job's videos....

  •  
    9

    JUSTJOEL99

    03/28/08 | Report as spam

    RE: How to Give Great Presentations (Part One)

    A little expansion on #5, if you are responding to a question from an audience member, acknowledge the question to that person, then turn and answer it while looking at someone else. This way you avoid getting into a conversation with the questioner to the neglect of the rest of the audience. It also helps you maintain control of the discussion, as the person you are looking at will most likely nod their head in response to what you said, rather than ask you to elaborate. Bill Clinton uses this technique masterfully.

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