BNET Insight

Catching Flack

Smart ways to win the public relations game

Spitzer Prostitution Scandal Reveals Ring of Message Control

March 11th, 2008 @ 9:24 am

10 Comments

Categories: Crisis PR, Media Relations, Public Relations, Spin

Tags: Eliot Spitzer, E-mail, Workforce Management, Recruitment & Selection, Groupware, Advertising & Promotion, Online Communications, Human Resources, Enterprise Software, Software

Was N.Y. governor Eliot Spitzer “caught in a prostitution ring?” Or did he simply hire a prostitute and get caught?

The power of message control was on full display yesterday, with the national media playing along in all its glory.

The first word I got of the Spitzer scandal came in a breathless N.Y. Times email alert: “Spitzer Linked to Prostitution Ring.” What?!? The governor of New York, Mr. Clean, is involved in organized crime?

For a few tantalizing minutes before the rest of the story came out, the messaging of “Spitzer/prostitution ring” began to be embedded in my mind, and I’m sure in the minds of the journalists who write the headlines. It was only after I was able to read the rest of the story that I saw what appears to be the extent of the story: Eliot Spitzer hired a prostitute.

I’ll leave it to Spitzer, his family and the voters of the State of New York to sort out the moral issues here. But what I find interesting is the use of “prostitution ring” to describe hiring a call girl. Why did “prostitution ring” become the storyline?

My guess: Spitzer is the top Democratic crime-fighting politician — a left-wing Rudy Guiliani. The Feds who busted him are part of a right-wing Republican administration. They put the story out, they controlled the message, and they left it to Spitzer and his shocked staff to play defense.

Did you know that Jon Greer is available to speak to your company or PR agency about PR and media relations? Contact Jon for more information!

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    farango

    03/11/08 | Report as spam

    Bad Post

    This is a terrible politically motivated post.

  •  
    2

    pwescott@...

    03/11/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    It's Hillary's "Vast, Right Wing Conspiracy" at work again ? No, not really. It's Spitzer's arrogance at work here.

    Po'k Blicket

  •  
    3

    hdc77494@...

    03/11/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    Your republican conspiracy theory aside, Mr Spitzer controlled the message for the past few years, holding himself up as the Ethical Beacon of New York and won a 70% of the vote landslide victory to become Governor.

    Be demonstrating such blatent hipocracy and disregard for his own carefully crafted message, he will fall even further than a regular guy that did the same.

    To solicit a prostitute across state lines, and wire payment across state lines is probably the "association" spoken of. Both are federal crimes. Mr Spitzer was aware of this when he prosecuted prostitution rings in New York as Attorney General.

    The NY Times broke the story and chose the headline. They are certainly not a bastion of conservativism. As discussed on Rush today, USA Today doesn't mention his party affiliation, but does mention Republican's doing the same thing, and identifying them as such.

    There is a lesson on messaging here. When you set yourself up as a beacon of virtue, you better live up to your own message.

    The Feds were looking at money trails for payments out of the Governors office funding a dirty tricks team used to undermine republican opposition. They stumbled across the larger payments to an unknown corp and found something they were NOT looking for.

    Dave

  •  
    4

    Harry@...

    03/12/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    Not only did Spitzer "simply hire a prostitute", he violated the Mann act, and as a prosecutor he took on prostitution with zeal. To you it may be about spin, to me it's about breaking the law.

  •  
    5

    shelleylynnk

    03/12/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    The headline didn't matter in the least, it is the content of the story and the fact that it is true (as evidenced by the lack of denial)that damns Spitzer. I would not have felt any differently about Spitzer's actions if it had said "Spitzer hires prostitute" instead of "prostitution ring". Maybe I'm just a simple Midwesterner, but I don't see where the semantics means much at all.

  •  
    6

    mgarren

    03/12/08 | Report as spam

    Judgement

    I think most people could actually care less about Eliot Spitzers personal life until the guy who placed himself on the moral pedastal falls face first due to a supreme lack of judgement. What else can you say? Sure, the press are having a field day, but who wouldn't. Probably one of the reasons politics is viewed as it is.

  •  
    7

    Tom_Nicholson@...

    03/12/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    Sorry, but it's not the message that was lacking control here.

  •  
    8

    georgebigger@...

    03/12/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    Nice 'ring' - wrong 'number' -
    Either the writer is suggesting that - the FEDeral crime fighting unit becomes an arm of the political party in power at the time - or that the spin was not the perpetration of already suspicious journalism practitioners that while being overcome by the truth-finding aspects of the WEB stoop to survive by becoming carnivorous to those they could(/should?) be serving with un-manuFACTured information. There is enough blame - starting with the perpetrator himself, got his 'number'...?

  •  
    9

    jhoffmansf

    03/13/08 | Report as spam

    RE: Spitzer Prostitution Scandal Reveals Ring of Message Control

    Great post! I especially love the naivete of posters who think that there is no
    political spin machine set in motion when these scandals break. "The federal
    government? Politically motivated? How dare you suggest such a thing!"

    Do you think the Democrats sat idly by when the Craig scandal broke? I think
    the real marketing lesson here is that when the stuff hits the fan, it doesn't
    matter how you spin it, you're man is going down. When politicians are
    caught, they should immediately fess up and step down: ALONE -- I thought
    it was pathetic that he dragged his wife into the picture... talk about ugly!
    The one who did the crime should face the music.

    Once you hit the late-night talk show circuit, it's all over.

  •  
    10

    jhoffmansf

    03/13/08 | Report as spam

    oops...

    "your man"

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
Top Rated
    advertisement
    • Click Here
    • Click Here
    • Click Here
    advertisement