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	<title>Catching Flack</title>
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	<link>http://blogs.bnet.com/pr</link>
	<description>Smart ways to win the public relations game</description>
	<pubDate>Wed, 10 Dec 2008 16:04:53 +0000</pubDate>
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			<item>
		<title>The 3 Essential Skills of Public Relations (Part 3)</title>
		<link>http://blogs.bnet.com/pr/?p=381</link>
		<comments>http://blogs.bnet.com/pr/?p=381#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:00:28 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=381</guid>
		<description><![CDATA[Monday, I laid out the three skills every PR person should have if they want to succeed:

Developing strategy
Writing
Pitching

In Monday&#8217;s post, I talked about being a strategist. Yesterday, I talked about writing. Today, let&#8217;s talk about pitching.
At first glance, pitching might appear to be the most tactical element of PR and not one of the three [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=381</wfw:commentRss>
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		<item>
		<title>The 3 Essential Skills of Public Relations (Part 2)</title>
		<link>http://blogs.bnet.com/pr/?p=380</link>
		<comments>http://blogs.bnet.com/pr/?p=380#comments</comments>
		<pubDate>Tue, 09 Dec 2008 15:12:35 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=380</guid>
		<description><![CDATA[Yesterday, I laid out the three skills every PR person should have if they want to succeed:

Developing strategy
Writing
Pitching

In yesterday&#8217;s post, I talked about being a strategist. Today, let&#8217;s talk about writing. Tomorrow, we&#8217;ll talk about pitching.
As I&#8217;ve said repeatedly on this blog, the paucity of good PR writers is baffling. It may be the single [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=380</wfw:commentRss>
		</item>
		<item>
		<title>The 3 Essential Skills of Public Relations (Part 1)</title>
		<link>http://blogs.bnet.com/pr/?p=379</link>
		<comments>http://blogs.bnet.com/pr/?p=379#comments</comments>
		<pubDate>Mon, 08 Dec 2008 20:12:05 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=379</guid>
		<description><![CDATA[There are three essential skills every PR person should have if they want to succeed:

Developing strategy
Writing
Pitching

In today&#8217;s post, let&#8217;s talk about how to be a strategist. Tomorrow and Wednesday, we&#8217;ll cover the next two.
Being a strategist is the hardest part of PR, which is why the best strategists get the big bucks and the best [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=379</wfw:commentRss>
		</item>
		<item>
		<title>Reflections on PR from the Old Guard</title>
		<link>http://blogs.bnet.com/pr/?p=378</link>
		<comments>http://blogs.bnet.com/pr/?p=378#comments</comments>
		<pubDate>Fri, 05 Dec 2008 19:36:39 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=378</guid>
		<description><![CDATA[For your weekend viewing pleasure, here&#8217;s a video of four giants and &#8220;founding fathers&#8221; of the modern PR industry &#8212; Harold Burson, Daniel Edelman, Al Golin, and David Finn &#8212; talking with PRWeek about the business.
]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=378</wfw:commentRss>
		</item>
		<item>
		<title>Think Differently to Keep Going in a Recession</title>
		<link>http://blogs.bnet.com/pr/?p=377</link>
		<comments>http://blogs.bnet.com/pr/?p=377#comments</comments>
		<pubDate>Fri, 05 Dec 2008 01:45:37 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Spin]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=377</guid>
		<description><![CDATA[We&#8217;re in a recession. If your business is going gangbusters, keep going! But if your business is softening or contracting, or if you&#8217;re afraid of  that happening next year, you&#8217;ve got to think up some new ideas.
You know what they say: you can&#8217;t keep doing the same thing over and over and expect a [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=377</wfw:commentRss>
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		<item>
		<title>Newsforce Offers A New Option for Your Press Releases</title>
		<link>http://blogs.bnet.com/pr/?p=376</link>
		<comments>http://blogs.bnet.com/pr/?p=376#comments</comments>
		<pubDate>Wed, 03 Dec 2008 12:57:33 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=376</guid>
		<description><![CDATA[There are thousands of press releases issued every day, and most of them get almost no coverage and generate almost no awareness. Yet the press release is still the number one tactic in the PR arsenal.
Most practitioners, it would seem, have at least realized that press releases are now more than just one-way announcements to [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=376</wfw:commentRss>
		</item>
		<item>
		<title>Twitter Becoming Greater Force in PR and Media Relations</title>
		<link>http://blogs.bnet.com/pr/?p=375</link>
		<comments>http://blogs.bnet.com/pr/?p=375#comments</comments>
		<pubDate>Tue, 02 Dec 2008 17:03:29 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Media Relations]]></category>

		<category><![CDATA[Online Media]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=375</guid>
		<description><![CDATA[Twitter, the microblogging site, is becoming a force to be reckoned with in the online and PR worlds.
Last week, PR 2.0 guru Brian Solis announced the creation of @micropr, a Twitter identity media and others can use to ask for assistance with stories and other information.
Previously, Solis posted a wide-ranging guide to using Twitter for [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=375</wfw:commentRss>
		</item>
		<item>
		<title>Good Auto Industry PR Means More Than Flying Coach</title>
		<link>http://blogs.bnet.com/pr/?p=374</link>
		<comments>http://blogs.bnet.com/pr/?p=374#comments</comments>
		<pubDate>Mon, 01 Dec 2008 19:08:30 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Crisis PR]]></category>

		<category><![CDATA[Management]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[Spin]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=374</guid>
		<description><![CDATA[So GM and Chrysler say they &#8220;get it&#8221; and that their CEOs won&#8217;t be flying in corporate jets when they return to DC this week for Round Two of begging/arm-twisting/cajoling/blackmailing Congress into forking over billions of dollars to their companies. (Ford hasn&#8217;t said yet what its CEO will do to get to Washington)
&#8220;We&#8217;ve gotten the [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=374</wfw:commentRss>
		</item>
		<item>
		<title>Yes, We Are Seeing PR Budget Cutbacks</title>
		<link>http://blogs.bnet.com/pr/?p=373</link>
		<comments>http://blogs.bnet.com/pr/?p=373#comments</comments>
		<pubDate>Mon, 01 Dec 2008 05:07:49 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[Management]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=373</guid>
		<description><![CDATA[Here&#8217;s a quick report on the poll we did a couple of weeks ago on possible PR budget cutbacks in 2009.
We didn&#8217;t get a robust response, but the trend was unmistakable:

73% of agency respondents said they had heard about client-side PR budget cutbacks
53% of client-side respondents said they were cutting their budget going into 2009; [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=373</wfw:commentRss>
		</item>
		<item>
		<title>More Free PR Resources</title>
		<link>http://blogs.bnet.com/pr/?p=372</link>
		<comments>http://blogs.bnet.com/pr/?p=372#comments</comments>
		<pubDate>Fri, 28 Nov 2008 17:37:53 +0000</pubDate>
		<dc:creator>Jon Greer</dc:creator>
		
		<category><![CDATA[PR Tips]]></category>

		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blogs.bnet.com/pr/?p=372</guid>
		<description><![CDATA[I was thinking about post-Thanksgiving leftovers and realized I had some leftovers in my files to share with the Catching Flack readership. To wit:

PR Fuel: Free tips and advice from eReleases.com
Free PR tips and articles from eZine Articles
PRArticle Library: A trove of articles on a variety of PR topics
Library of PR Articles from AllBusiness.com
Steven R. [...]]]></description>
		<wfw:commentRss>http://blogs.bnet.com/pr/?feed=rss2&amp;p=372</wfw:commentRss>
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