All of them are obsessed with technology. None of them have any company loyalty. These are but two of the workplace stereotypes about Generation X (born between 1965 and 1976) and Generation Y (born between 1977 and 1986). Stereotypes aside, what makes these 23 to 44 year olds give their best at work?
Nancy Ahlrichs (pictured), an author, speaker and vice president of workforce development and diversity at the United Way of Central Indiana, spoke with me after she recently lectured on this topic at Washington University in St. Louis’ Olin Business School. While it is of course impossible to claim that all employees across a span of 21 years share the same characteristics, these are a few general truths managers need to know about Gens X and Y:
- 1. Expect to be coached, not managed: Ahlrichs explains, “If you think about the best coaches, they are very clear about what they want. They know people aren’t equally skilled. Some need more help. They are quick to compliment and to let you know when you need to correct. They ask questions and have discussions. They encourage everyone to grow.”
- 2. Want to contribute immediately: Whereas baby boomer and veteran workers have what Ahlrichs calls an “earn your stripes” mentality, Gens X and Y will expect to be given important and meaningful work right off the bat. Ahlrichs says that managers should engage these workers from day one in order to maximize their engagement and minimize conflict.
- 3. Need immediate feedback: “Even if you praised them last week, they were raised with much more praise than boomers and veterans,” says Ahlrichs. It’s also crucial to give them small course corrections early on. If you wait until they make a big mistake, they may resent not receiving an earlier adjustment.
- 4. Crave constant learning: The best way to get Gens X and Y workers to stick around is to make sure they are learning new skills all the time. Says Ahlrichs, “Never stop teaching them, whether it’s taking them along to a meeting, sending them to professional conferences or letting them join professional organizations. If Gen X and Gen Y aren’t learning, they leave.”
- 5. Loyal to good managers: The stereotype that X and Y workers have no loyalty isn’t true. Gens X and Y don’t have the company loyalty that characterizes many boomers and vets, but they are loyal to managers they respect and admire. So if you can win their esteem early on, you have a lot better chance of getting them to stick around.
Next week, we’ll check in with Ahlrichs about managing baby boomers and veterans, and find out a bit more about the Olin Partners’ Program that brings speakers like Ahlrichs to the school.
- For more on generations in the workplace, see our new blog for Gen Y employees, Entry-Level Rebel.








