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UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

May 20th, 2009 @ 9:45 am

11 Comments

Categories: Academics, Finance, Risk Management

Tags: University Of California At Los Angeles, Financial, Regulation, Ethics, UCLA-Anderson, Government, Financial Accounting, Finance, Jeremy Dann

UCLA-Anderson’s Francis Longstaff has spearheaded the creation of a new Masters in Financial Engineering program — just in time for the implosion of much of the U.S. financial sector. I asked Professor Longstaff about the new program, the future demands on financial professionals, and government’s role in helping (or potentially hindering) the healing process of America’s financial institutions.

BNET: What were your reasons for creating the new masters program, and what are the main elements of it?

Longstaff: Our rationale for developing the Masters in Financial Engineering is that there are many tools, models, and techniques that are widely used in practice in the finance sector, and unfortunately many of those tools require a background and skillset that most MBAs don’t have. We’re creating a specialized program around those kinds of financial analytics. We also make sure our students are able to implement some of these tools. MBAs don’t get training in that; they’re more generalists.

BNET: During the financial crisis, many industry experts noted that new financial products are so complex that fewer and fewer people understand them. Some say that given this imbalance of knowledge, there is a real ethical issue that has developed within the sector. How is your program addressing this?

Longstaff: An important part of our curriculum is ethics training. We have a well-known fellow who has taught at law schools for years and who is now focusing on ethics, Michael Josephson. He delivered a very well-received seminar for our students recently. He spent several hours talking about complicated ethical situations they might run into in their careers, and we looked at the issues from all possible sides. He covered a lot of principles and ethical guidelines that professionals need to adapt to their lives.

All of our classes — especially those on asset management — talk seriously about the role of the fiduciary even where they don’t have a specific ethics element. When you’re managing someone’s money, there’s a responsibility to do well for these folk and not take risks that are inappropriate. Within our program, we have a very asset-management-oriented focus that reinforces the fiduciary concept throughout our courses.

A lot of this stuff is very complex. People who don’t embrace the fact that these financial products and instruments are very complex and try to rough their way through probably do a lot more damage than people who have training and can really get their arms around these products.

BNET: Our government and financial institutions are digging themselves out of the previous crisis right now, but in the near future, how do the think the U.S. government’s approach to financial sector regulation will change?

Longstaff: Recent weeks have been very instructive, especially with the bankruptcy of Chrysler. On one side we have government with its aims and objectives. They’re drawing a line, and there is a big gap between them and the private sector. People viewed very favorably by the administration, like labor unions, are almost getting a free ride, and everyone else is supposed to sacrifice. That didn’t play well — it’s not just my opinion, it was all over the financial press. Government is changing the rules, and this might be the underpinning of a lot of the problems we’re seeing right now. Contracts don’t mean anything. Priority [of capital providers within a bankruptcy] doesn’t mean anything. This is creating a lot of adversarial stuff. It’s unnecessary and unwise. People won’t trust government as a business partner.

Then we have TARP [Troubled Asset Relief Program]. There’s another example that’s supposed to be a partnership with the government. The situation is that people are desperate to get rid of the TARP money and are just not being allowed to. It’s turning into the Hotel California. You can check in anytime you like, but you can never leave.

BNET: Has government action over the last few years not allowed financial institutions to do their jobs effectively?

Longstaff: Mortgage lenders were being crowded out by Fannie Mae and Freddie Mac for the best loans. All that was left to them were the loans that didn’t meet those standards. Given those incentives, they went to the only places they could grow their businesses, however unwise it might have been.

BNET: What do you think are going to be the biggest changes for the financial sector over the next five years?

Longstaff: We’re going to need to get this conflict between the government and the private sector resolved. It makes no sense to have our system based on fundamental distrust of government and build our institutions around that distrust. Without that, we’re going to see all kinds of attempts to get around the system. People and businesses might migrate away from the United States. I’m not sure which way it’s going to go at this point.

Jeremy Dann is a lecturer in innovation and marketing at UCLA’s Anderson School of Management.

 
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  •  
    1

    psd1941@...

    05/21/09 | Report as spam

    A Biased and Shortsighted Concept


    A matter to ponder upon is why corporate frauds do occur? Naturally, lack of ethics all over! I can agree, just making regulation, a paper horse, is not the need of time. It will be just adding more and more complex legal jungle rather than carving out a practical way out for any problem. We must not forget, law-breakers are wiser than the law-makers. So, fraudulent people cannot be expected to shun their nefarious activities, whatsoever the regulations may try to prescribe. Rather regulations create many hurdles in the way of more number of honest entrepreneurs and practitioners.

    No doubt ethics is really the need of time, but the question arises, where and at what level that is need to be emphasized? Ethics is not the liability of a single section of the corporate world, like the Finance pros, as has been projected by ?UCLA-Anderson?s Francis Longstaff? or alternatively being conceived by ?Jeremy Dann.? Ethics is the liability of the whole of the corporate world, at first at the Board Level collectively, Auditors, Government?s Company Law Offices, Policy makers. Finance Pros are always placed in subordinate levels. What ethic on the part of a Finance man would do, if the Board has desired to work according to their wishes? If he tries to exercise or teach ethics he would get shunted out the next day from the company.

    So, it is not the need to teach ethics to a Finance Pro, but the B-Schools should try to teach ethics to all the Sections of the Corporate World, may it be Chairman/ MD/ CEO/ Board Directors/ CIO/ CFO or any Head of Marketing, Development, Operations, Manufacturing, Sales, or so. Thus, the concept of training only Finance Pros is indicates nothing but shortsightedness. I can well understand ?Francis Longstaff? being a CPA and CFA can think on the Finance and Accounts aspect, but his UCLA-Anderson School of Management could well have conceived the plan on wider angle rather than on a very limited aspect.

    If we think seriously, the main cause for the corporate frauds is a lot of difference and bias in academic thinking as compared to corporate & commercial and social & political thinking and considerations, etc. The MBA students are never prepared to anticipate and meet with such type of eventualities that created recent worldwide economic crisis. The question arises when economists and top B-School created generation could not anticipate and stall such an endemic type economic situation, whom to blame? B-Schools prepare their students only on stereotype theoretical programs without touching the practical situations. In fact academic programs are based only on academic thinking and bias and not on the real world activities and behaviors. The B-Schools only wake up just to beat the bush after the snake has passed the scene.

    Thus, not only UCLA, but all the Universities and B-Schools of the whole world need to recreate their academic programs. If the academicians could not learn adequate lesson from the 1929 economic crisis, they should at least try to learn some lessons from the present economic crisis. But are they really ready to take challenge to sincerely teach their students when even their guides and supervisors are not properly guiding them during their academic sessions. I came across several such students where either at the admission stage or during their academic sessions the supervisors failed to properly guide the students. I cannot forget one instance, where at the research proposal stage for admission, a student made a mention of the whole of the academic session, as the target completion time of the research, the supervisor termed that as ?unrealistic?. But when the said student reduced the timeline with some specific dates, the same supervisor returned the proposal again repeating the same word ?unrealistic.? But when the student asked the supervisor what the realistic timeline should be for mention to get the proposal cleared, the supervisor was not forthcoming to provide any timeline, which he considered as realistic. So, it is not understood how the academicians should expect extraordinary performance from their students in tackling the critical situations when they themselves can?t find time to properly guide their students during their academic sessions. Due to this attitude, the students make just get one aim ? to get a paper Degree to be called a qualified MBA or PhD. In fact the Universities and B-schools need to make some introspection of their own programs to make them really fruitful.

    P S Dhingra
    Vigilance and Change Management Consultant

  •  
    2

    Dr. Joni

    05/21/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    No question in my mind that the financial crisis is first and foremost a moral crisis. The old profit-at-any-cost paradigm is disintegrating and a new values-based paradigm is emerging. All the regulation in the world can't ever do the trick but restructuring the way we think about success can create magic.

    I'm a leadership coach with an international practice and also working at the United Nations on creating a values-driven international community. With all the different governments that come together there, the only real meeting ground is universal values. That's the language of the Charter and the drive in people's hearts that lead them to that kind of work. Still, the hierarchy and protocol distracts.

    But a new, more ethical language of the workplace is emerging. I see it all the time with clients and their businesses. I'll be offering a complimentary teleclass on Mastering Triple Bottom Line Leadership to explore just what that language is and how it works at www.drjoni.com

  •  
    3

    tjtonsing

    05/21/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    Having a lawyer teach a seminar in ethics is like having a lion present a workshop in lamb security - what on earth are you guys thinking?

  •  
    4

    dhirenc

    05/22/09 | Report as spam

    Hats Off to US Employment Market

    I agree that the current problem in the US is a ethical
    problem.

    Finally US has now started accepting that MBAs are not
    ethically strong enough to deliver to the financial market.

    Principles and Ethics are the qualities which will last long and
    not easy money concept

  •  
    5

    Harry Krishna

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    Dr. Joni though I respoect the opinion of others, I beg to differ with yours.
    It's not a moral crisis, it is already a complete absence f morality especially among the haves.
    There has always existed two types of people the first who discovers one rupee on his desk and immediatle asking to whom it belongs and the other who will pocket it!
    I am humble retired HR Manager in Mauritius. I have grown up in a very poor environment e.g. going to school bare-footed. My mother never went to school but she was so cultured and one of the important lessen she taught us - never touch anything that does not belong to you. God Bless her and her likes always!
    I can tell you a small secret. I am nor rih but I sleep well at night!

  •  
    6

    tdhawkins

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    No matter the field or endeavor, it's hard to overcome or legislate away the consequences of improper parenting. I think a combination of measures MIGHT help including a dash of new regulation, focused ethics training (a sad commentary in and of itself), monetary penalties for offenders/cheats and creation of an ombudsman/internal review type of post within each company (another sad commentary). Then you'll just cross your fingers those charged with supervising aren't greedy weasels.

  •  
    7

    Emp Rx

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    Lessons in ethics, fair play, the golden rules, honesty, respect, ... begin at home from childhood. A few courses will not have any lasting effect.

  •  
    8

    Canadian_A

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    How many of the ethically liberal analysts on Wall Street are CFA charterholders or CPAs or in possession of other professional designations?

    The CFA Institute's ethical standards are crystal clear on conflict of interest, fiduciary duty and clear communication with clients. However, it is obvious that the professional associations have no will to enforce their high and mighty professional and ethical standards or are prevented from doing so based on the economic interests of the firms that employ these people.

    Regardless, if changes aren't made you will find the same behaviour continuing because the guilty parties will never be held accountable for their actions.

  •  
    9

    kjameshall

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    No need for a graduate level course. Here's your ethics training...

    "Do unto others as you would have them do unto you."

    If you can't figure that one out, you deserve to have all your ill gotten gains taken away and spend a few years in prison.

  •  
    10

    scribbler60

    05/22/09 | Report as spam

    RE: UCLA's Francis Longstaff: Finance Pros Need Ethics Training, Not Regulation

    Longstaff is on the right track - sort of - but his laissez-faire approach and self-regulatory bent simply don't work.

    If it did, then we wouldn't need speed limits. Drivers would be able to self-regulate their speed.

    How safe and effective would that be??

    By all means, teach ethics, no argument there. But back it up with legislation/regulation.

  •  
    11

    darije.djokic@...

    05/26/09 | Report as spam

    Ethics yes, but not enough

    Of course ethics were thin in generating this crisis, and not only in the
    financial sector, and whatever it takes to teach young future MBAs there IS a
    line between fraud & unethical & illegal and legal & correct & savvy will help.
    But to think that ethics without strong laws strongly implemented will do the
    trick alone is delusionary; 2000 y. of Christian teaching ?do not kill or steal?
    and the rest did not help any society without harsh ways to implement it.
    By the way, ?financial engineering? in most countries is synonym for ?rip-off?,
    to have a master in it sound funny ethicswise and the presence of a lawyer
    just a way to teach how to do it without getting caught.

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