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Let's Make a Deal: Talk to My Computer

March 16th, 2007 @ 7:26 am

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Categories: Strategy

Tags: Function, Negotiator, Computer, Let, Andrew Hines

High level deal-making can be an arduous task, so negotiators often bring in a mediator. But there are problems with human mediators: you never know for sure whether they're unbiased, whether they might reveal confidential information by accident, or whether they're fully competent to mediate the negotiation.

But there's hope: operations researchers are now championing computerized mediators as the solution. The commercial version is a few years off, but the US and other governments are already using mecha-mediators on a limited basis. OR/MS Today explains how it works:

  1. Both sides come up with their own "value function," which is an equation that defines the minimum acceptable terms of any potential agreement.
  2. The value functions are entered into the computer, and some nifty software determines whether they intersect.
  3. If the functions don't intersect, the parties can break off their talks, or they can lower their minimum demands.  Knowing up front whether there's room to move can save a huge amount of time wasted in dead-end negotiation.
  4. If the functions do intersect, then there's room to negotiate. That's good news, because it immediately shows that there's at least one acceptable agreement.
  5. Now the two parties can have the computer optimize the deal in a utilitarian way, where the total gain from the deal is maximized. (Think mergers here, where both sides want the new company's value to be maximized). 
  6. Or, the negotiators can proceed through the happy task of splitting up the excess value themselves, with the computer there analyzing value for them.

All those calculations require some pretty high-level math programming, but it's easy to envision a commercial software tool that would function in much the same way. Let's make a deal!

 

 

 

 

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