In our second Useful Commute, host Carmine Gallo interviews Stephen Hoch, a marketing professor at Wharton, about “the Costco Effect” — Costco’s succesful marketing strategy. Next, he interviews Chip Heath, co-author of “Made to Stick: Why Some Ideas and Others Die.” Then, an etiquette expert answers a listener’s questions about who pays when a female takes a male colleague to lunch.
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