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Video: Creating Influence -- Avoiding the Backlash

June 18th, 2007 @ 12:08 pm

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Categories: Strategy, Video

Tags: Video, Staff, BNET staff

Ted Smith, a research fellow at CNET Networks (BNET’s parent company), explains how an outsider posing as a trusted member of a social network can create a backlash.

Length: 00:02:28

Other videos in this series:

Motivations for Influence - New Insights

Activating influence - Who vs. Where

 

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