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Video: Motivations for Influence -- New Insights

June 13th, 2007 @ 7:12 am

3 Comments

Categories: General, Research, Strategy, Video

Tags: Video

Ted Smith, a research fellow at CNET Networks (BNET’s parent company), explains how information flows from one person to another in a circular and self-motivating process.

Length: 00:02:52

Other videos in the series:

Activating influence - Who vs. Where

Creating Influence - Avoiding the Backlash

 
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  •  
    1

    Mat Morrison

    06/14/07 | Report as spam

    Virtue is its own reward

    Thank you.

    Really enjoy the presentation style here. It's informal, compelling, and
    memorable.

    And I love the idea that there's a feedback process in place here: a "virtuous
    circle" that rewards people for being helpful, encouraging them to be helpful
    again in future.

    For me, though, there's a logical leap in the last step.

    :: A feeling of self-worth (reward) -> Information

    I'd suggest that:

    :: A feeling of self-worth -> Confidence

    Am I misreading this? I'm (I think) making the assumption that the cycle
    implies that the person with information is encouraged (by the pay-off of their
    first foray into being helpful) to gather more information.

    Perhaps you're not suggesting that more information comes into the loop at
    any time?

    Or does everyone have a pool of information (of whatever value) that they are
    encouraged to share through the positive experience of being helpful?

    I'm sure that my questions aren't as clear as I'd like them to be.

    However, I do hope that the "Thank you" at the top of this message
    encourages you to carry on being helpful.

  •  
    2

    acourtin@...

    06/14/07 | Report as spam

    What video?

    I'd love to have a comment, but I can't even find the video to view and comment on.

    Is it a video at all or just a blog posting about a video?

    Totally confused. Total bummer.

  •  
    3

    TrustEnabler

    06/25/07 | Report as spam

    Motivation & Proficiency

    Ted's presentation touches on a couple of fundamentally important principles (as per Trust Enablement) for creating conditions for trust:

    1. People trust (or have confidence in) information, whether it be implicit or explicit. 'A' trusts 'B' for 'C', where 'C' represents the information. In other words, trust is always contextual - never absolute; and

    2. Motivation is one of two critical pieces of meta-information required to trust the information in question. The other is "proficiency". In other words, it is not sufficient to trust the motivation of the source of trust (although it is critical for preserving long-term trust). You must also trust that the source is proficient in reliably gathering, processing and delivering the required information. In other words, aligned motivation alone still leaves the relying party vulnerable to errors.

    - Alex
    http://TrustEnablement.com

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