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A Frighteningly Thrifty Halloween?

October 30th, 2009 @ 9:58 am

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Categories: BNET, Marketing, economy

Tags: Consumer, Marketing Research, Marketing, Halloween, Stefan Deeran, National Retail Federation

The streets could be eerily quiet this Saturday night if consumers decide to save money by skipping their annual Halloween traditions. Reports the Houston Chronicle:

A survey sponsored by the National Retail Federation found that nearly a third of shoppers said the economy would affect their Halloween spending. The trade group expects consumers to spend about 15 percent less on Halloween this year: an average of $56.31 per person, down from $66.54 last year.

However, as the article notes, Halloween is still a relatively cheap holiday. It doesn’t cost that much to take your family on a haunted hayride or decorate your home and fill it with candy for the kids. And since Halloween falls over the weekend this year, party goers may have the perfect excuse to finally loosen their purse strings, if just for one night of fun.

Are You Burying Your Halloween Plans This Year?

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Vintage Halloween picture courtesy of Flickr user “stevechasmar,” CC 2.0.

Stefan Deeran consults environmental advocacy groups and businesses on their sustainability strategies and communications plans. He also publishes the online newsmagazine the Exception.
 

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