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The Horror of Abundance

September 24th, 2009 @ 1:52 pm

5 Comments

Categories: BNET, Books, General, Management, Marketing, Research, Strategy, Web 2.0, economy, education

Tags: Web, Abundance, Channel Management, Healthcare Reform, Blogging, Marketing, Healthcare, Internet, Stefan Deeran

An education “expert” hired by Pearson finds that students who rely on web searches rather than Pearson’s textbooks “are woefully inadequate when it comes to processing real information they need.” Barack Obama complains that his healthcare reforms have stalled because there’s been too much “misinformation” circulating over the last few months. Columnists at traditional newspapers warn the public about the dangers of relying on the blogosphere, rather than professional journalists.

The message from the gatekeepers of knowledge is the same: there is now too much information online and your Average Joe just can’t handle it.

It’s not like consumers seem to care, though.  Online at least, they’ve consistently chosen the almost-good-enough free option over paying for the professional version.   Nevertheless, many professionals who suddenly see their economic self-interest threatened by this revolution keep arguing that we should care and pony up for the real deal.  And if we don’t, society will suffer. Without facts from Pearson, tomorrow’s firefighters won’t be able to tell left from right.  Without the Washington Post, we could end up with a Palin presidency.

In many ways, I am sympathetic to these arguments.  Take the media, as the most obvious case.  Back when there were only a few media outlets for each region, the public could at least argue over the same set of facts.  Now one can get information solely from the endless feedback loop of partisan news sources.  Keith Olberman fans and Rush Limbaugh disciples might as well live on other planets.

But I am not so sure that the abundance of the web is causing this problem.  Perhaps the student who was too lazy to check whether 2+2 really equals 5 would have probably failed his math test, with our without a Pearson text book.  Maybe hardcore blog fanatics from the Left or the Right aren’t the type that can be persuaded to check opposing viewpoints, no matter how many media choices they have.

At the end of the day, I am an optimist who believes the web is more or less self-correcting and that most people can process a lot of information without the paid guidance of the gatekeepers. But I do concede that it just takes one misinformed loon to cause a lot of damage.  Please share where you stand in the comments section below.

Stefan Deeran consults environmental advocacy groups and businesses on their sustainability strategies and communications plans. He also publishes the online newsmagazine the Exception.
 
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  •  
    1

    gerardmclean

    09/25/09 | Report as spam

    RE: The Horror of Abundance

    Self-correcting Web. Yeah, just point out a typo in a blog post and hold
    back that backlash of the "it's the content, not the craftsmanship"
    argument.

    Self-correcting Web. Good luck. Go back to the days of NASA when we
    used to go to the moon. One degree of miscalculation and the rocket goes
    off into deep space. One degree of error on a Rush or Palin rant sends tens
    of thousands of citizens spinning off in the wrong direction and the Web
    can't burn enough fuel to get them back on track.

    We may as well face the fact that we have oversold the definition of
    quality as "good enough." The Web no longer knows how to calibrate 0
    degrees.

  •  
    2

    ingoodcompany

    09/25/09 | Report as spam

    RE: The Horror of Abundance

    You're on target, Gerard. The magnitude of the mis-disinformation can't be overstated. Mass media, including the web, truly is just as much a magnifying glass for mediocrity as it is for quality content. The biggest problem seems to be that higher quality content isn't 'free,' but often requires a subscription service. Therefore the free stuff gets the widest readership and distribution, and just as much credibility as the good stuff.

    On the matter of a self-correcting web , perhaps one day a technological fact-checker will be as free and work as well as our technological spell-checkers. Spell checkers aren't fool-proof, but they're good enough so that most fools can spell. However, there's still no 100% substitute for learning how to spell and learning how to proof-read.

    As long as intellectual laziness prevails, intellectual rigor will be remain the property of the Pearsons of the world.

  •  
    3

    pecrotty

    09/25/09 | Report as spam

    RE: The Horror of Abundance

    You revealed your true colors with your use of the terms "traditional newspapers" and "professional journalists" and your unnecessary cheap shot at a past vice-presidential candidate. And your allusion to the good old days when the mainstream media provided a "set of facts" gives the impression that those who delivered the news were reading from some sort of sacred text rather than telling us a story. There truly are facts. But news and information always were and always will be a matter of perspective, with "facts" being cherry-picked by the person who delivers them. Not necessarily for nefarious purposes but personalized nonetheless.

  •  
    4

    rmarisbnet

    09/25/09 | Report as spam

    Average Joe???

    There would be no competition from "amateurs" if the "professionals" understood that their mission is to report, not direct or filter, the news.

  •  
    5

    L.M.

    09/25/09 | Report as spam

    RE: The Horror of Abundance

    The problem is that the gatekeepers are no longer doing their job. Watch CNN and then Fox News, and you will totally different viewpoints on "the facts" presented on their news channels.

    News media is no longer reporting on the facts, but is spewing "facts" that support their particular slant.

    One reason web news is proliferating is because the old gatekeepers put their own spin on the news to promote their own agendas. We now have media giants who won't report stories because their parent company will be shown in a bad light. Or certain politicians are given favorable coverage no matter what happens, while others are lambasted over every small event. Was there ever any doubt which network news channel supported which candidate during the election? When news objectivity and impartiality flies out the window, don't expect the public to keep respecting the gatekeepers of traditional media.





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