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The First-Time Consultant Conundrum

September 15th, 2009 @ 11:06 am

10 Comments

Categories: BNET, Career, Job Search, Leadership, Workplace

Tags: Consultant, Corporate Governance, Professional Development, Taxes, Telecom & Utilities, Outsourcing, Business Operations, Corporate Law, Career, Financial Planning

I’ve been in the following situation before and so have a surprising number of my friends and colleagues.  So I figured I’d lay out this first-time consulting conundrum and let the wisdom of the BNET crowds suggest answers.

Say you are in a transition period in your career.  Seemingly out of the blue, a former employer or colleague contacts you to see if you are available to help with a new project.  You are flattered that they value your work and could certainly use some extra cash.  Plus, you get to keep one foot in the game as you continue your search for full-time employment in the field.  So you tentatively express your interest in the gig.

But shortly after hanging up the phone, a nagging feeling sets in.  You start to wonder whether you’ve accepted a lowball offer for your services. You’ve never been a consultant before so you do a little research and contact others in the profession to gauge what they’ve charged (and paid) for this type of work.

And unfortunately, your worst suspicions are confirmed.  Whether you’re labeled a freelancer or a consultant, the fact of the matter is you are now an independent contractor.  That means you’ve got to cover your own insurance, taxes and all other expenses.  Furthermore, they aren’t paying you to pick up the phones.  You’ve been brought on board to only provide your highly specialized skills.  When you add it all up, you realize as a consultant you should be charging two to three times more than the fee they’ve suggested.

So what’s your next move?

You don’t want to compromise the relationship with whomever offered you work by haggling aggressively over a short-term project.  But you know you’ll be bitter if you aren’t getting paid properly.  You start thinking it might be better to turn the project down than get stuck in a permalancer rut.  It’s an awkward follow-up conversation either way.

If you’ve been in this situation before, please share how you’ve dealt with it in the comments section below.

Stefan Deeran consults environmental advocacy groups and businesses on their sustainability strategies and communications plans. He also publishes the online newsmagazine the Exception.
 
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  •  
    1

    kjbrown

    09/15/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    Before accepting a consulting engagement, perform the following
    1) interview with well known consulting firms for current rates
    2) Review recent on-line salary surveys for compensation rates for commensurate skills and duties.
    3) Obtain info from professional associations

    The reality is professionals need cash flow to maintain their livelihoods. A larger supply of professionals versus limited supply of jobs & projects impact compensation rates. The offer accepted may be your best shot for now. Negotiate a 6 month performance & compensation review/amendment to propose higher compensation rates. This strategy will give you leverage based on actual results provided and offer team continuity on the project.

    Diplomacy, tact and high level performance are your best tools for negotiation

  •  
    2

    limjoo

    09/15/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    It depends on how hungry you are. Since it's the first job even if the fee is lower than the industry rate, do it so as to start building up the client list. It definitely costs much higher if you'll to do the business development. With time and experience, as you gain more trust, reputation, and a longer clients' list, you can then request for higher fees.

  •  
    3

    Bob Wileman

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    I know of consultants who are working free of charge to maintain relationships and be there if the event of a paying opportunity.

    Having accepted a rate there is no honest way back, but it would be worth finding out why they chose you in case you have some uniquely appropriate skill that differentiates you from market rates. If this is the case, have another go. I suggest you say you will work at X rate for a period to prove your worth, but that your normal rate will be Y thereafter.

  •  
    4

    DataDude1

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    I completely agree with Bob's assessment. Having been in this situation during the recession I believe it is better to get your foot in the door for an "intro" rate and then let your consulting performance speak for itself. This will build longer term relationships which can lead to more lucrative work down the line.

    A question I wish to propose is what percent of professionals are continuing to freelance, even after landing a full-time gig? I would believe it is higher than previous recessions due to the amount of equity lost. Thoughts?

    Greg

  •  
    5

    JackDaugherty

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    Three times your hourly target for personal income is minimal. 3.5-4 times is more like it. Right off the bat you need 35% over your pay to take care of tax, FICA and Medicare. That may be low in some states. Then you need a factor for your administrative time that is not addressing any project in particular but is required to do what you do (marketing, sales, word processing, filing, accounting, etc.). Finally you need to cover your down time unless you have a day job. Set an hourly rate for meeting your needs and sell projects in one of two ways: 1) T&E (time and expenses) where you bill by the hour, or 2) for those projects you do over and over and know how much effort it takes you can propose a fixed fee. In the latter case that is what you bill no matter how much the effort. Check your financial health quarterly and re-evaluate your fees. But, drifting all over the map fee-wise will turn potential clients off so make adjustments prudently and after careful thought. As far as the original case-for me-once i agree to it i deliver it.

  •  
    6

    ldmcintosh

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    I have just started up my business as a consultant and it started very much the same way. I was lucky though, and due to my sales background, did not talk money right away. Always agree to meet so you can discuss the scope of the project. You may want to charge an hourly rate (my preferred way) or project based.

    I called several contacts that offered similar services and also posted the question to a few discussion boards, similar to this one. It gave me a real handle on what I should charge. I then prepared a proposal including my costs and what my deliverables would be.

    If you have already committed to a rate/amount, it is very difficult to go back on your word. You would lose credibility and it is not very professional. If it is not competitive, chances are, your contact knows this. I would suggest that you go back and say that you very much appreciate the business and that this rate is for the first project (or first month) only. Additional services will be at a rate of "x". If they ask you why, be honest with them. Tell them you have had conversations with other consultants of your caliper/expertise and that this is much more in line.

    That is my suggestion. Good luck.

  •  
    7

    STEPcoach

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    Did this, as a freelance technical writer, for a number of years (may have to go back to it, in fact!) and found that:
    a) clients respect professionalism, including pricing, i.e. set a rate card and stick to it; however,
    b) big opportunities (and big is always relative) warrant big considerations, such as providing a small sample job on spec to get in the door;
    c) brag shamelessly about past clients; always get permission to quote them or at least use their names for promotions; and d) be aggressive in seeking opportunities, they aren't just down the hall anymore, but they are out there!

  •  
    8

    Mike Maisel

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    No matter what, you gotta pay your dues. Taking a low rate for your first gig, well its still a GIG and now, they are harder to come by. Kick butt, make this a reference engagement and you can push your rates up. You are planting seeds in what may become a great business for you. Don't dismay that you low-balled your rate, look at the opportunity you have to exceed expectations and move onward and upward.

  •  
    9

    ravinderbhan

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    I went through this recently. I mean EXACTLY the same. I accepted the (low) Fee basically to kick start my Consulting career - which otherwise would never have taken off - given the cushy comforts of the corporate perks and high salaries.

  •  
    10

    ingoodcompany

    09/16/09 | Report as spam

    RE: The First-Time Consultant Conundrum

    Cliches that apply:
    There's always a first time.
    Hindsight is 20/20.
    Let your 'yes' mean 'yes.'
    Fool me once, shame on you.

    Consulting on an hourly basis, even three times your goal rate, is a painful way to do business. Consulting should be value based. If a client won't pay what a consulting job is worth and you take the job anyway, you'll quickly gain a reputation as a cut-rate consultant, you'll get offers from everywhere, and you'll go broke while working at 100% of your capacity.

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