Toyota is famous for lean manufacturing, but the No. 1 automaker applies the whole lean philosophy way beyond the production floor. Lean is a “knowledge environment,” says Nick Dieltsien, who’s responsible for strategic planning at Lexus Europe. In an interesting video from Nimbus Consulting (7:06), Dieltsien explains how (and why) functions like sales and marketing can (and should) adopt the lean mindset. Check it out.
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Toyota Sales and Marketing Get Lean
May 25th, 2007 @ 9:28 am
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