Frank Blake is wasting no time shaking things up Home Depot. He's ditching executive perks. The company unveiled a new marketing campaign featuring realty TV like commercials. And the biggest move is yet to come. Today Blake formally announced that the company is considering selling off its wholesale division. Getting into the wholesale business was a key strategic move made by ousted chief executive Bob Nardelli to expand the company into new markets. Selling off that division will help Blake and Home Depot back to the basics of selling hammers and nails to consumers, which is the right way to go. Even if Home Depot doesn't sell off the wholesale division, which it probably will, the company is still in desperate need of a customer service overhaul to make up the ground they lost to Lowe's. Lowe's made a big effort to offer shoppers stores were friendlier, well organized and better lit than Home Depot's. How did Home Depot respond? It didn't. And that's the reason why Home Depot ranked last among specialty retailers in the American Customer Satisfaction Index in 2005, while Lowe's ranked second. If Blake is eager to make his mark, that would be a great place to start.
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Home Depot's Extreme Makeover
February 12th, 2007 @ 6:13 pm
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