Whether you’re a corporate CEO, a small-business owner or a freelancer, finding a purpose in what you do can make all the difference between success and failure, according to Roy Spence. As CEO of GSD&M Idea City, a national marketing and communications firm, Spence’s clients include purpose-driven companies such as Southwest Airlines, BMW, Wal-Mart and John Deere. In this podcast, he explains how to create or find work with a purpose that allows you make money and make a difference in the lives of others. He’s written a book titled “It’s Not What You Sell, It’s What You Stand For.”
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