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Speak and Sell Ideas like President Obama

April 21st, 2009 @ 5:54 pm

2 Comments

Categories: General, Management, Productivity

Tags: Public Speaking, Barack Obama

Every president hopes their administration will leave a lasting impact on the country. But what about a personal impact on individuals? If John F. Kennedy inspired public service, could President Obama inspire a generation of brilliant public speakers and persuasive influencers?

Whether you agree with his policies or not, there’s a lot you can learn from the suave stylings of the 44th president. I mean, the man won the Grammy for Best Spoken Word Album twice – in 2005 and again in 2008 — for reading his books on tape.

With the milestone of his First 100 Days in office coming up next week, there are two key areas where Obama has already proven worthy of emulation:

1. Public speaking. Executive speech coach Sims Wyeth shares “Five Ways to Speak Like Obama,” including tips on how to anticipate and incorporate opposition and how to pull off the president’s signature profound pause. For more see Michael Fitzgerald’s review of Shel Leanne’s book “Say It Like Obama.”

2. Selling an idea or proposal up the chain. BNET Blogger Stacy Blackman looks at a paper by two Stanford and Columbia professors on how Obama “marketed” the stimulus package to get it passed.

If, on the other hand, you want to learn how to get a senator to give you a cute dog, sorry — you’re on your own.

(Obama image by springhill2008 via Flickr, CC 2.0)

 
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    deonbasson2

    04/21/09 | Report as spam

    RE: Speak and Sell Ideas like President Obama

    I would like to add the following that we are using very succesfully in training to make people master communicators.

    Some people enjoy blasting facts, while others think it is boring; some people want to hear about the big picture, while others think it is too vague; some need variety while others need to specialize; some people want to be social and feel things while others think it is too soft. Our thinking preferences differ from each other even more than our fingerprints, creating complete different styles of communication. However if you pitch correctly in each style of thinking you are speaking to the entire audience and not only to the people that have the same preference in thinking as you.

    The 4 types of thinking preferences are :
    Visionary people are opportunistic, risk takers and enjoy new ideas. When talking to them talk about the future and the bigger picture, but don't be inflexible and don't play it too safe.
    Connected people focus on people and are emotional. When talking to them talk about people and family, be supportive and keep eye contact, but don't be insensitive or impersonal.
    Analytical people want all the facts and like to analyse. When talking to them talk with logic and prepare your facts, but don?t be too informal or unprepared on facts and don't create answers.
    Methodical people want order and get things done. When talking to them talk each point to conclusion and stick to an agenda, but don't be disorganised or introduce too much change.

    SPEAK THE LANGUAGE OF THE ALL THE DIFFERENT THINKING STYLES AND SEE YOUR PERSUASION AND SUCCESS IMPROVING DRAMATICALLY.

    To do your own free profile and get more information on improving your communication go to www.2interact.com and follow the big blue arrow.

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    2

    Benedito Alves

    04/22/09 | Report as spam

    RE: Speak and Sell Ideas like President Obama

    Excelent article if aimed like a help to speakers. Mr. Obama was used like an "exemplo", as any other public authority could be. Unfortunately it gave a chance to some people to show its frustration on this election. Fortunetely, all the criticisms are also a kind of lessons to those who intend to speak to an audience. Good discussion.

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